Prada

composes of two distinct brands, Hugo and Boss, and at the same time they divided into five different subsidiary lines that allow the company to meet the needs of specific men and women. “Unlike luxury goods competitors such as Ralph Lauren, Armani, and Prada that relied on a single major designer, a team of creative managers and designers was responsible for understanding and fulfilling the fashion needs of Hugo Boss customers. With market intimacy thus assured, Hugo Boss parlayed operational…

fraud, theft or future negative credit impacts. One of the best high limit cards for fair credit is the Emporium Card. It has a spending limit of up to five thousand dollars and can be used with over 100,000 different brands such as Gucci, Apply, Prada, and Samsung. It also has a discount of fifty percent for early payoff and zero hidden fees.…

Demographic Scan: The sunglass industry views middle to high-class male and female millennials as the most popular segment to target. The two main reasons individuals purchase sunglasses is for the aesthetic appeal and for functional reasons. Aesthetics encompass how the sunglasses look and how they make the individual feel. More than four in ten Millennials agree that it is important to buy products that make you feel good about yourself and one in four Millennials buy products that make them…

My First Job I had wanted a job for years. I always loved the idea of earning money, having my own responsibilities and experiencing something entirely new and foreign to me. Income from this new ‘career’ would be liberating for me: allowing me the opportunity to build a new wardrobe that reflected my individuality (yes, really) and to do any recreational pastime that my heart desired, without any need for parental financial contribution and the scrutiny and ‘input’ that accompanied the cash.…

Patanjali Ayurved has become a force to reckon with in Indian FMCG, food and health segments, even without having invested in the traditional advertising channels for years. The only advertisement mediums used for a long time were the ‘word-of-mouth’ and advertising through the yoga camps of Baba Ramdev. Now, crores have been allotted for Patanjali’s advertising across various media channels and one can only imagine the potential heights it would reach. Its revenue grew from Rs. 450…

“Click, click, click,” “Move out of the way,” “Side-view please,” “I love you Taylor Swift!” These are the words one hears viewing Taylor Swift Gets Mobbed by Paparazzi in LAX Airport (WowCelebrityTV). Our fascination with celebrity dates back in 1500 B.C. when Mesopotamians recorded on cuneiform tablets an affair between their mayor and a married woman. Over the past two decades, interest in celebrity lives, scandals, and accomplishments have exponentially increased. Second from the Obama’s,…

Introduction Victoria Beckham is a relatively new luxury fashion brand, which was founded in 2008. Headquartered in London, the company has approximately 500 stores in 60 countries all over the world (Company profile n.d.). Victoria Beckham has a broad product line, which includes clothes, bags, and eyewear, to mention a few. The company has positioned its brand as modern, bold, and refined, a positioning strategy which is consistent with the wealthy and urban consumer. Being a new business in…

identity, but introducing more elegant bags and clothing would tap into another market. As of now, Coach is sporty, trendy, yet somewhat casual. Introducing a more sheik line of apparel could bring in revenue from a market of consumers that frequent the Prada and Dior stores.…

between Andrea ‘Andy’ Sachs, a dedicated journalism graduate who knows absolutely nothing about the fashion world, and Miranda Priestley, the cutthroat editor-in-chief of the fictional Runway magazine, whose entire life is surrendered to Jimmy Choos, Prada purses, crushed souls, and broken dreams. After having no luck in applying for any respectable newspaper in New York City, Andy receives the opportunity to interview for Runway magazine. As she is an aspiring writer and will do anything to…

Jock City in 1991, Juice in 1992, Friday in 1995, and other movies may not have been meant to glorify the ghetto/gangster lifestyle but when filtered through negative racial perceptions... these theatrical leant credibility to the assumptions of Black culture..." (Hart 15). The Black Best Friend’s main job is to help their white friend out of problems, their character has little to no context. They are also called the token black friend. They usually tag along behind the white friend with quirky…