Marketing Segmentation Marketing segmentation is a way for companies to efficiently use marketing dollars to advertise their product to a specific group of customers based upon similar needs or preferences they all share. In the article, Diversity Marketing: Better Targeting of Today’s Shoppers, authors Laura Mandala and Steven Schwadron assert that the use of diversity marketing can help retailers achieve more efficient use of marketing dollars. This paper will discuss the thesis and purpose of the article, explore the key points presented, and review the conclusion and recommendation offered by the authors. Lastly, this paper will offer an assessment on the articles overall quality and usefulness. Article Purpose and Thesis The article was published by the International Council of Shopping Centers; the audience was shopping center landlords and tenants. The purpose for the article is "…to help shopping center landlords and tenants craft clear and pinpointed messages for specific niche markets" (Mandala & Schwadron, 2015) The thesis of the article is that the 2007-2009 financial crisis has placed greater emphasis on the marketing ROI and these dollars must be spent more efficiently. The traditional marketing segmentation of the past, which focused in on the largely homogeneous middle-class no longer delivers the desired results and that "cultural and psychological factors are the more influential drivers of consumer decision-making" (Mandala & Schwadron, 2015, p. 30). The…
subsection{Experiment description} In order to validate this data procedure and estimation method, we carried out experiment on the ROMAC stability test rig as depicted in Fig. ef{fig2:subfig:a}. The fluid and magnetic bearing configurations were in cite{cloud2007stability}, and during the excitation process, the temperature of inlet oil was 37 ${}^{circ}mathrm{C}$. The shaft rotates at 3500 rpm, and the actuator #2 that is located at the node 47 in the FE model excited this test rig at six…
UNBSJ has a large and beautiful campus with many interesting buildings, statues, pieces of art and nature; such as trees and lots of grass throughout the campus. It is a relatively easy campus to make your way around without getting lost as there are signs with directions wherever you look. During the winter months you can avoid the cold weather by using the tunnels that are connected to all the buildings on campus. When you enter the UNBSJ campus via the driveway the main parking lot is on…
When you ran a fraud college, bragged about sexually assaulting women, called all Mexicans rapists, been accused of raping multiple times including but not limited to your ex wife and a 13 year old girl in which there is enough evidence for you to go to trial, said you would date your daughter, made fun of mentally handicapped, said one of the many women who have accused you of sexual assault weren't attractive enough to be assaulted, supported the Iraq war in the beginning and denied it…
• Rectangular painting, divided into top third roof and lower thirds is ground, the floor board. • Scene is set in daytime, in a building with brown pillars that has sheep with the wools being shaved. • The colours of the floor board and the sheep are consistently pale browns with their skin and shaved wool cream in colour; the rooftop of the building is dark, predominantly browns, with black lines between it for the right side of the roof top, and dark grey rectangular on the left side. • The…
leave a natural progression of the work a teacher needs to do and in the end make the job a little easier. I didn’t do my first placement in the right way and I think that by doing this next placement I can have a better set up for my edtpa. I can plan my day to video tape within my daily planner which gives me a better chance at good footage. According to the article course objectives allow you to create a better unit. In the case of my last placement the cooperating teacher did not write…
Observation means being embedded in the action and context of a social setting and background. I decide my observation paper to three different places. Decide and spends one hour each place and look forward and gathering some information and takes notes each location around the Denver area. The places I chose three locations in Denver which are Stapleton, Lowery, and Wash Park. Which are the three days every other weekend are the same hours those for those days. First I Observed and chose…
SHOT LIST: The Graduate - Graduation Party Scene Shot: 1. Time: 1 min 28 sec. Shot Size: Close-up and Medium close-up. A close-up of Ben sitting in his own room. Ben is placed in the middle of the shot in focus. There is a well-lit aquarium behind him that takes up the whole background. In it, on the right side of Ben, there is fish, on the left side there is a scuba diver that blows bubbles to the surface. Ben’s face is lit on the left side while his right side is dark. He’s wearing a white…
In the novel The Red Kayak by Priscilla Cummings Brady, the protagonist, faced many challenges and obstacles that through the assistance of others he was able to overcome. “You can’t keep dwelling on the past when you can’t undo it.You can’t make it happen any different than it did.”Furthermore, through his own perseverance Brady was able to surmount the many conflicts that stood in his way despite the heavy impact they left on him and in the end finally make peace with what had happened.…
Extreme Right in White House: Two out of three is still bad A leading figure of the extreme right, Stephen Bannon, left the White House Friday. Bannon was President Donald Trump’s chief strategist in the White House. For the extreme right-wing in the media, Congress, and business, Bannon was an important White House ally. However, the White House still has two other extreme right figures: Steven Miller and Sebastian Gorka. Miller and Gorka have come under fire for their views, statements,…