Post-structuralism

Communication in advertising transpires through decoding and encoding levels of messages from the sender to the receiver via a particular medium. Advertisers use on-linguistic and linguistic cues designed to communicate a desired message towards a targeted audience in order to achieve their ultimate goal of selling their product. This essay examines the Katy Perry ‘Killer Queen’ perfume advertisement with a semiotic analysis approach. Furthermore, it analyses the conglomeration of connotations,…

Introduction This essay it will be looking at the ways that Ferdinand de Saussure ideas contribute towards the modern linguistics. Ferdinand de Saussure was responsible for the systematic study of language and he was also responsible for the three directions in the study of language and involve the branches of linguistic diachronic and synchrony and he contributed on the idea of the sign which includes the signifier and the signified. Ferdinand who was the father of linguistics came up with…

Sociolinguistic anthropologists aim to study the use of languages by different peoples and how such uses form thought and social relationships between individuals. Hence, language can often be associated with power. That is to say that the use of a language differently amongst different individuals can establish a social hierarchy in which certain words become associated with gestures which are indicative of social status. Sociolinguistic anthropologists can study the relationship between power…

According to Barara Miller, Cultural anthropology is defined as the study of contemporary people and their cultures worldwide. This includes the changes that many cultures and societies undergo. To better understand how and why the people are living the way their cultures and society says is adequate, anthropologist must make assumptions about how their ancestors lived. Where the groups of hunter and gatherer humans settle may directly impact why some countries are rich and some are poor but are…

Edgar Allen Poe is an author who has wrote many stories, he has written, “The Black Cat”, “The Facts in the Case of M. Valdemar”, and many more. Poe tends to write stories in a way which the characters are the same. Poe has had a tremendous loss in his life and so he usually writes stories about death. His characters always appear to be dark and horrific. In the short story,”The Facts in the Case of M. Valdemar”, there is a guy named M. Ernest Valdemar, he likes to have things done to him in a…

Margaret Atwood is a Canadian author mostly known for another of her titles, The Handmaid’s Tale, but she has also written pieces that explore the other fundamentals of writing and how to approach and subvert the craft to expand its horizons. This particular short story, “Happy Endings,” is in the genre of metafiction, where a writer breaks what is called “the fourth wall” and destroys the barriers between the world that is created and its creator. Examples of this have been seen throughout the…

#FirstWorldProblem How many times does a teenager or an adult post or browse through a social media site? It happens countless of times a day, all around the world. Countless people in today’s world do not realize how caught up in themselves that they appear blind to their ever changing surroundings. Social media contributes to this issue in a major way. People spend time on social media sites that could be spent towards more a productive activity. “Between February 2005 and August 2006…

The Real Reasons Why So Many People Overshare on Social Media People are becoming less and less mindful their posts on the web due to an temporary feeling media has. People are oversharing when posting because they feel drown out by the din on the contemporary media landscape. This is a problem because rather than attracting authentic attention we are only adding to the din of the noise. Before the creation of social media, an “oversharer” was someone who within the first couple minutes of…

Have you ever thought that life is against you? Nothing is happening the way it should be? Then, think about those problems of your life differently i.e. positively. The time when I felt that my life is against me was when I lost the post I wanted in student government of my school. Positive thinking skills helped me to come out of depression and taught me a great lesson of life, i.e. whatever happens it happens for good. So, my positive thinking skills helped me to get out of depression and…

forgotten what life was like before it existed. Social media has such a large impact that one simple post can change a person’s perspective. “Social media…shows clearly that the ‘meaning’ or ‘effect’ of digital technologies is formed through the practices in which they are used and the social relations and institutions that develop around them” (Lövheim, Jansson, Paasonen &Sumiala, 2013). Each post needs to be thoroughly thought out and planned. Social media is everywhere, for all different…