Portuguese Brazilian

treatment studies and 3 were randomized controlled trials. Due to their quasi-randomized study designs, De Miranda et al. 2008 and Stecker et al. 2006 were considered as non-randomized treatment studies. Of the thirteen studies, 3 were conducted in Portuguese Brazilian in Brazil. The rest were conducted in English in the United States. All articles were published in English between 1987 and 2012. I. Non-randomized treatment studies Study characteristics are presented in Table 3. Results of…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…