Political campaign

Racism has been a significant issue over the years and continues to be somewhat of a buzzword in todays society. Reginald Walter Saunders is an excellent example of a man who overcame racism in one of the most difficult of circumstances. Saunders was an Indigenous Australian who fought in WWII both for his county and his rights as an Aborigine. He later became known as the first Aboriginal commissioned officer in the Australian army. Throughout his time of service, he made a significant impact…

It was a pleasure working for Trader Joe’s and developing their advertisement campaign. In the beginning the team learned about Trader Joe’s and the products and services that they provide. Trader Joe’s was facing a large task by entering a small rural area with a very limited market. The three main targeted groups in the market were college students, local community members, and the local restaurants. The team decided that social media, billboards, and newspaper advertisements will be the best…

“Each accurately illustrated one of the AIF’s most significant actions during the campaign and was visually stunning and emotionally engaging.” (11) While the Gallipoli campaign’s failed beginning at the landings has been widely studied and recounted, the most successful event at Gallipoli may have been the withdrawal of the Anzac troops…

initial exploration of the construction and reconstruction of visual brand identity” (Phillips, McQuarrie and Griffin, 318). One statement I find interesting in this article is the when the authors describe the visual consistency of an advertising campaign represented through fine art illustrations completed for Red Brick Beer: The authors of the article explain the function of advertising and the effective communication strategies and implementations used in marketing, but they are also able to…

We ran the Facebook campaign with the hopes of reaching more professionals. Unfortunately, although there was a large reach for the campaign, which ran on a budget of $250.00 and had 420 engagements, less than 5 people filled it out, as shown below. Although, it was a challenge to determine which people had filed out the survey due to the Facebook Ad Campaign. Perhaps if we were to do this again, we can ask if the subjects were filling it…

In the year 1981 Peter Weir created a movie named Gallipoli, which was based around the major invasion of Gallipoli involving Australia in world war one. The two main characters Archy Hamilton (Mark Lee) and Frank Dunne (Mel Gibson) have an unbreakable mateship, which remains strong even through times of pain and doubt they were still best mates. Mateship is shown everywhere through you the movie but it firsts starts at the ‘Kimberly Gift’ where these two men first met each other. After the…

Why would we fly it, parade it, wave it and wear it, if it didn’t serve its purpose? The Australian National Flag is a crucial figure in our Australian Identity, and therefore the change in its design is unnecessary. It is obvious that the cost of such a thing would implode on our national budget, lose symbolic denotations embedded in the current flag and change the way our country is perceived internationally. As a nation, we need to fight to keep the innate design of the Australian National…

Australia's wartime experiences especially those at Pozieres during World War I, acknowledges how the soldiers have shaped our nation and become an integral part of defining who we as Australians are. Australia had an important role in supporting the imperial Great Britain and were always ever-ready to aid Britain even though the war did not affect Australian geographically. Despite the devastating toll on the Australian Imperial Force, “our Diggers fought with distinction and left a deep and…

Villers-Bretonneux, a town in France, is home to the main Australian World War One memorial, Musée Franco-Australien, Victoria School and Restaurant le Kangourou. The meaning behind its Australian atmosphere and influences are quite remarkable and displays the pure qualities of ‘Anzac Spirit’. These qualities include endurance, courage, ingenuity, good humour and mateship. It is believed that, “The only thing necessary for evil to triumph, is for good men to do nothing” (Edmund Burke,…

Many young Australian men saw enlisting in the defence force and being shipped to Gallipoli as an adventure, not realising the significant impact it would have on their lives. They didn’t realise the dangers they would face or that they may never return home. In Gallipoli, Peter Weir tells the story of two young Australian men, Archie Hamilton and Frank Dunne and the conflict, hardships and mateship they endured. The young Australians were excited to experience something new. Although it was a…