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    reputation with their unique car design and function, there are numerous automobile companies that have good brand image as well as efficient cars. Other big companies can also produce electric cars, too. • Nonsubstitutable Capabilities: No. Luxury hybrid car & traditional cars with cheaper prices can be substituted for electric cars. • Based on the chart, I would say that Tesla has the competitive parity with the average…

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    1. Who you are? Tesla Motors was founded in 2003 by a group of Silicon Valley engineers. In addition to the three electric car models -Roadster, Model S, Model x- that Tesla makes, it offers SuperCharger and BatterySwap services. The Model S is a four-door premium sedan with a range of 265 miles on a single charge. Designed from the ground up as an electric car, the Model S combines superior vehicle engineering with Tesla's advanced electric powertrain technology. The Tesla Roadster…

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    PDI 2017 Assignment: “Faraday Motion – Electric Kick Scooter” TAULANT HALILI University of Southern Denmark Product Development and Innovation Supervisor: Christian Hammerich . . . I. Pre-project input Faraday motion was founded to enable makers of all sizes and skill levels to create personal electric vehicles that suit their own unique needs and taste. Soon enough the first prototype was created using 3D Printing and electronics to hack a normal skateboard into what then became the…

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    Ford Pinto Ethical Issues

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    The Ford Pinto was a sports car with a front-engine, subcompact car produced by Ford Motor Company the Models were from 1971-1980. The 1971 and 1972 were the first two-door subcompact vehicles manufactured in North America by Ford and from 1972-1980 came out with the three-door station wagon. Also was the first mass-produced US car with the rack and pinion steering which makes driving a little easier. It provides a quicker and better feedback than a standard system. Below are some pictures of…

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    Gigafactory Case Analysis

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    The major problems of today’s electric cars are definitely range and high price, which primarily results from high producing costs of battery pack. As Elon Musk said, it is not a big problem to build a fully electric car with a long range, but it is extremely difficult to mass produce it, so it can be “affordable” in a way. The high costs of batteries and the ineffective battery technology were limiting their driving range, because the car had to be affordable. That’s why established automakers…

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    3.0 Assessment of corporate reputation on two companies 3.1 Kia Motor Corporation (KMC) Kia Motor Corporation the oldest Korean automobile manufacturer whose headquarters are based in South Korea was founded in 1944 as Hyungsung Precision Industry, a manufacturer of bicycle parts and steel tubing. In 1951, it was named “Kia industries”. The Kia name is derived from Chinese characters: ‘Ki’ meaning “rise up” and ‘A’ meaning Asia interpreted as “Rising out of Asia”. Kia had humble beginnings…

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    In the ad the speakers are the people at Honda who created the ad of a scientist who is thinking when all of a sudden he comes across a great idea a honda civic, the car comes comes out of the back of his head along with a road and around it mountains, waterfalls and trees. With this ad the people at Honda are trying to persuade innovators to buy the new car that the Honda company has came out with, The Honda company does this by using an innovative and technical tone to persuade the audience to…

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    Nikola Tesla

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    1.1 Introduction: Company Overview Named after the inventor Nikola Tesla, Tesla Motors was founded in Silicon Valley on July 2003. It is an American motorized and energy conserving company that designs, develops, and sells electrics cars and vehicle powertrain gears and battery merchandise made in their factory in Fremont, California. The founders wanted to introduce electric cars to the world which are environmentally friendly with no emissions and incredible power to show that electric cars…

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    Audi Quattro Case Study

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    17. Audi Quattro (1981): The Audi Quattro is a rally and road car was manufactured by Audi in the German Automobile and part of the Volkswagen Group. The featuring of the Audi Quattro was the first to mate the 4 wheel drive with turbocharger engine. The fastest cars engine was 2144 CC, inline five cylinder and 10 valves SOHC with the intercooler and turbocharger. It’s produced by the output power of 147 KW, 200 PS and 176 BHP and torque 285 NM at 3500 RPM. The Quattro propelled from 0 to 100…

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    Promotional campaign for Volkswagen new hybrid car 1. Introduction: Car manufacturer Volkswagen is planning to launch a new hybrid eco-friendly, small car in Europe and China in September 2016. The car is named “Hope” in the Europe, which means something good which will happen in the future. In the Chinese market, the car is named “An Xiang”, which means comfortability and safety in mandarin. The campaign has a budget of £ 100,000 which will be used to undertake the tactics and restore VW’s…

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