Pine Ridge Indian Reservation

shared by these two groups, was the occupation of land to prove a point. In Lakota Woman, Crow Dog mentions participating in the famous siege of Wounded Knee in 1973. Members of the American Indian Movement, an advocacy group which promoted Indian rights, took control of the town on Pine Ridge Indian Reservation after the government failed to honor treaties. Lasting seventy-one days, members of the Oglala Lakota and…

In Hippies, Indians, and the Fight for Red Power, Sherry L. Smith examined Native American activism during the 1960s and 1970s. In the Introduction, Smith argued that Native American activism sporadically accumulated success over time leading to "meaningful reform of Indian affairs," without one specific polarizing event. In a somewhat contradiction to the idea of a steady build up of popular support and legislative action, Smith indicated that activists employed sensational efforts to…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…