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APPLE: A Case Study Analysis Shane R. Mittan, Project Manager Western Michigan University School of Communication Telecommunications Management 4480 Western Michigan University 1903 West Michigan Avenue Kalamazoo, Michigan 49008 Thursday, January 28, 2010 APPLE: A Case Study Analysis Shane R. Mittan, Project Manager Thursday, January 28, 2010 ©2010 Shane R. Mittan Shane R. Mittan Bachelor of Arts (BA) Telecommunications and Information Management Western Michigan University College…

INTRODUCTION/ CULTURAL DRIVERS Throughout history, communication has played a significant role in the development of cultures and more specifically effective communication. Effective communication facilitates people to understand each other, breaks down language and cultural barriers, and builds trust and respect for one another. Today people have evolved, so as the way they communicate. We can trace the first form of communication to cave paintings around 130,000 B.C.E. The theory is that the…

I can't recall the first time I noticed Mark Brandon in a Hallmark network film, but I know for certain that he was on my radar for quite awhile as over the past couple years, Hallmark has utilized his talents fairly regularly. Recently, a fan suggested that I should interview him, and once he agreed, we scheduled one as soon as possible. It was such a joy chatting with him. (And he was so kind to put up with me rambling on about so much of my life story!) While I had intended to share this…

While ubiquitous Internet access is extremely convenient and enables marvelous new applications for mobile users, it also creates a major security vulnerability—by placing a passive receiver in the vicinity of the wireless transmitter, that receiver can obtain a copy of every packet that is transmitted! These packets can contain all kinds of sensitive information, including passwords, social security numbers, trade secrets, and private personal messages. A passive receiver that records a copy of…

Benefits of direct marketing: Buyers • Home shopping- fun, convenient and hassle free, time saving, larger variety. • Comparative shopping possible- browsing through online catalogues. • Somebody else other than buyer can order goods. • Business customers- learn about new products & services- time saved in meeting sales people. Sellers • Buy mailing lists- any group : left handed, overweight, millionaires • Personalize and customize the messages- build continuous relationship with…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…

If you use part of your home as an office, you may be able to deduct depreciation on that part based on its business use. For information about depreciating your home office, see Publication 587. Inventory. You cannot depreciate inventory because it is not held for use in your business. Inventory is any property you hold primarily for sale to customers in the ordinary course of your business. If you are a rent-to-own dealer, you may be able to treat certain property held in your business as…