Philip Markoff

The year is 2015 and professional matchmakers stand a service of the past. The stigma surrounding online dating is all but eradicated. Friends, family, and colleagues all date online. An estimated over 40 million people in the United States have tried online dating. Websites vary from free sites comparable to Plenty of Fish to subscription based sites similar to OkCupid. The free sites get their primary revenue through advertisements on the website itself and also provide a premium service for…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…