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D.1. Recommendations D.1.1. Physical Ambient conditions JG pleasant intangible cues is evident while entering and shopping in the store which increases customer likelihood of spending time in the store. JG can enhance its ambient conditions to improve its competitiveness by creating its own distinctive ‘ambient scent’ that could influence customer perception to linger in the stores (Spangenbeng et al. 1996). A simple ambient scent such as citrus or floral can increase one’s cognitive…

Introduction Have you ever heard of a fashion brand named Hood by Air? Hood by Air (HBA), by Shayne Olive, was established in New York City in 2006. It has a specialization in men’s hip-hop hi-street fashion and produces higher-end fashion which emphasizes innovation rather than imitation. Combining avant-garde and hip-hop, HBA has become an unquestionable fashion trend and gained huge favour by celebrities and youngsters aged from 18 to 25, especially in Korea and America. Hood By Air as…

Origins In 1833 Marcus Samuel was determined to expand his business as a shopkeeper outside of his city, London. Initially he sold antiques but now he wanted to start trading oriental shells. When the business passed to his sons he started trading commodities such as wheat and sugar worldwide. it was only after one of his trips to Japan that Marcus Samuel junior decided to start exporting oil, in order to do this new transportation technologies had to be invented since oil has a high leakage…

Benetton is the Italian retailer which is in the manufacturing and distribution of apparel, undergarments, footwear, cosmetics and accessories. Benetton also licensed its brand name to various manufacturers of sunglasses, stationery, cosmetics, linens, watches, toys and sports equipment. The important brands of Benetton group are United Colors of Benetton (UCB), Sisley, PlayLife and Killer Loop. (Benetton case) Benetton was well known for its colorful and provocative advertisements (Benetton…

Samsung was founded in 1938 in Daegu, South-Korea by Lee Byung-chul. The company originally started as a trading company that mainly produced and exported groceries. Throughout the 1950s and 1960s, as the company began to grow, Samsung got into other businesses like insurance, retail, securities, and textiles. During the late 1960s, Samsung entered the electronics industry with the name Samsung Electronics. Not long after that, its first black and white TV was released. In the 1970s, the company…

American Eagle Outfitters is an American clothing store, which sells accessories, clothing, etc. It was founded in 1977 (38 years ago). Jerry and Mark Silverman founded it. What is American eagle’s mission state? American Eagle Outfitters is committed to making sure that their employees are treated equally and respected. They seek to work with other companies around the world who share their commitment to safe and healthy workplaces. This mission statement covers all stakeholders because they…

The blockbuster is based on their company’s key element of its business model such as high visibility, convenient locations, a wide selection of titles, national advertising those business model element to apply in its distribution channel strategic which include brick-and-mortar store model, online store model, video on demand and vending machine model to further expand their business and to better fit with the local stores. Among four of this distribution channel, only the brick-and-mortar…

YR 9 COMMERCE ASSESSMENT TASK 1 Store Name and Locations Store Name: Superdry Locations: Superdry is a British branded clothing company founded in 2003, it has been continuously expanding its stores on an international level, reaching a total of 515 Superdry branded locations in 46 countries. There are 139 owned stores and 208 franchised and licensed stores, mainly operating across the UK and mainland Europe. To list some examples in Sydney, Australia would be: World Square (644 George St,…

1. Introduction 1.1 About the company Founded by Stilson Hutchins, The Washington Post began publishing on December 6, 1877. The Post was sold person to person until in 1905, John R. Mclean bought the newspaper. Under his management, The Post was able to boosts its profits through advertisements and increased circulation. However, because John R. Mclean was a part of the democratic party, there was bias in the news judgements which lowered the credibility and influence of the paper. It wasn’t…

Introduction Michael Kors Holdings Limited is globally-renowned American apparel, handbags, accessories and footwear designer company with presence in over 100 countries across the world. Michael Kors is prestigious brand named after its establishing fashioner. It was started in 1981 by Michael Kors in New York. The company is best known for its unique handbags and accessories. Michael kors Holding (KORS) is managed by a top-notch executive team as well as conspicuous, award-winning designer,…