Philadelphia Bulletin

Isabella Discua 4/18/16 Period 2 . Influenza Catastrophe From 1918-1919, a deadly, contagious disease, known as the influenza pandemic was spreading at an incredibly fast rate worldwide. There are several names for the flu such as “Spanish Flu”, “Three-Day-Fever”, and “The Flu.” It was first recognized in Europe, the US, and parts of Asia before spreading worldwide. Many of the victims exposed to the disease were young and the adults were healthy. There were no effective medicine to cure or…

Neither Dale Carnegie nor the publishers, Simon and Schuster, anticipated more than this modest sale. To their amazement, the book became an overnight sensation, and edition after edition rolled off the presses to keep up with the increasing public demand. Now to Win Friends and InfEuence People took its place in publishing history as one of the all-time international best-sellers. It touched a nerve and filled a human need that was more than a faddish phenomenon of post-Depression days, as…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…