Phi Delta Theta

In economics, demand is the quantity of a product or service that customers are willing and able to pay. Demand measures how pricing may be set. Supply, on the other hand, is the quantity of a product or service that is offered to the market by a manufacturer or service provider. The idea behind equal prices for unequal distance can make economic sense depending on the supply and demand of the trips. Even though the trip from Denver to Florida is much longer then the trip from Casper to Denver…

Virgin Australia Holdings Limited (VAH), more commonly known as Virgin Australia, is a Public Company listed on the Australian Stock Exchange (ASX) (IBIS World , 2015). Part of the aviation industry, this airline provides both affordable domestic and accessible international air travel services to corporate and leisure passengers alike (Virgin Australia Group, 2016). VAH was originally founded in 2000 as Virgin Blue Airlines and has now grown to be Australia’s second largest airline,…

managed to do a lot of research on Delta Airlines who is my competitor of choice. From my research, I have learned that Delta is a very different company compared to Southwest. Delta has a hub/spoke strategy that services customers on longer flights such as oversea, whereas Southwest focuses more on domestic non-stop shorter flights. Southwest is also a low cost no frills carrier and Delta is pricier and offers more perks. Southwest focuses on leisure travel while Delta caters to business…

In the past, I have taken several different airlines. Some good, some bad, however the majority of my experience has been average. In early 2017, United Airlines got caught having police officers physically forcing a man off of a flight. With more and more details being discovered, the story unfolded of what happened on that plane. Apparently, United had overbooked the flight, promising one of their “higher-ups” a seat on this particular flight. After having asked the passengers to volunteer to…

Historical Fiction: 9/11 “Hello?” I answered as I flipped my phone open, pulled the antenna out and held it up to my ear. “Mom?” I responded again because nobody answered the phone the first time. “Oh, hey! Sorry I didn’t realize that you picked up. Do you have enough money for your trip tomorrow and do you still have your flight ticket?” my mom replied hastily, already assuming that I lost my ticket. “Yes mom, I have it. I’m headed to Logan Airport in Boston, MA to fly all the way to Los…

There are nearly 1700 airlines operating around the Globe, from the small regional carriers to the international fleets, all competing for ticket sales with a myriad of marketing methods (airlineupdate, 2017). Ticket distribution and pricing systems have become very sophisticated, harnessing big data to maximize seats sold and price point tolerance. But not all airlines have the capitol or the need to run and maintain a complex data analytics department. In this paper, we will look at two…

Delta Airlines The tragic event of 9/11 caused a crisis across many business spectrums, but one area was affected greatly; the airline industry. September 11, 2001 is a day that airline executives, employees, passengers, law enforcement, government officials, and the general public will never forget. Over 3,000 people were killed in the terrorist attack where, 19 terrorist belonging to the group al-Qaeda hijacked 4 US aircraft belonging to United and American Airlines (Timeline, 2014).…

by providing adequate services to the passengers. In addition, based on the days flown, one can find cheap flights and discounts such as military and student discounts. United Airline has utilized social media to its advantage and has created a good presence in the platform. On twitter, United Airlines has 644,000 followers, has over 64,000 instagram followers and has 779,746 likes on Facebook. The company uses these platforms to advertise and promote its brand to maximize its revenue. The…

Changes in Breakage Estimates Airline Breakage Impact on FFP Impact of Hypothetical Estimate Liability Balance of 10% Change in 10% Change in Breakage as Percentage Breakage in $ of Current Liabilities Alaska Incremental Cost 12% $70,000,000 4.91% Delta Air Lines Deferred Revenue 29% $320,000,000 2.81% United Deferred Revenue 24% $630,000,000 4.98% Interpretation: For Alaska Airlines, a hypothetical 10% decrease in the carrier’s estimate of breakage (the number of mileage credits expected never…

The basic planning process is a six-step process. The basic steps are (1) situational analysis, (2) alternative goals and plans, (3) goal and plan evaluation, (4) goal and plan selection, (5) implementation, and (6) monitor and control. This process is used repeatedly because business circumstances change. For Boeing, a change of this nature could be a different political party in power that wants to grow its military base or develop new technologies for space exploration. Whatever the change,…