Pharmaceutical marketing

Introduction Pharmaceutical sales representatives, also known as drug representatives or pharmaceutical salespeople, provide drug information and product samples to physicians. A pharmaceutical representative typically represents a particular drug or group of drugs from their company and meet with physicians who specialize in that specific medical field. In comparison to pharmaceutical sales, agricultural sales representatives sell equipment used for growing food and raising animals on farms…

using two main business functions being marketing and innovation. Walter Strathmeyer, an intellectual German biochemist who founded Biostrath, articulated the brand’s positioning as a leading household name in the pharmaceutical and supplement industry, using the basic functions of marketing and innovation. In this critique, I discuss how Biostrath garnered this success. In doing so, I will tackle this through the evaluation of how Biostrath focuses on marketing orientation, decision-making at…

purchased a drug store in Darmstadt, Germany. Few generations later, his descendent, Mr. Emanuel Merck took over the drug store in 1816. Later on, Mr. Emanuel Merck together with his successors built a chemical-pharmaceutical factory that served as a raw material producer for the pharmaceutical as well as usage for the other preparations. In the year of 1891, Mr. George Merck set up the Merck & Co Company in New York City when he migrated to United States. Due to the family partnership, Merck &…

Merck’s SWOT Analysis The pharmaceutical industry is highly competitive, as one of the top five companies only accounting for 18% of the market share, Merck is one of the largest pharmaceutical companies in the world that is a research driven company. At product market level, companies have been forced to compete in terms of original brands and generic drugs. In markets targeting price sensitive customers, generic drugs are generally preferred. By contrast, other company products compete based…

Government approvals and In-licensing got easier. 4. Strong and cohesive working relationship. 5. Credibility as an international company of pharmaceuticals. 6. Increased business in exports and use of international distribution network. Ranbaxy became no 1 in 2000 in gross sales in Indian companies. Ans: - 4 Global challenges and Trends of Pharma Industry by 2000-01: 1. Large Number of Acquisitions…

It is recommended that Merck select Alternative #1, which is to acquire Medco. Acquiring Medco and its competencies makes the most sense for Merck. According to Merck's 1993 annual reports, its vision is to create the world's first coordinated pharmaceutical care company that will optimize discovery, development, selection, delivery, utilization, and value of prescription drugs. 2 The quickest and most effective manner in which to achieve this vision is through a PBM acquisition. The internal…

top any technological and scientific development for the company. She also established agreements with clinics to facilitate the process and had exclusive agreements with Biogenic, the main producer of Medicult and partner-up with the largest pharmaceutical company in the fertility industry. She also established an agreement with a financial institution to finance the cost for clients. The agreements and partnership established gave her a significant advantage in the industry. Although, She had…

Hoffman-La Roche, Inc. (referred to as Roche) is an international pharmaceutical company. His goal, a goal upheld by the company today, was to invent and produce new superior drugs and to distribute them internationally. In 1982, Roche introduced a prescription drug to the public unlike anything they had ever seen before. The drug they put on the market was FDA approved Accutane (also known as isotretinoin). This medication was to aid those who suffered from severe acne, finally offering a…

ABOUT AVN:- AVN Footsteps is a third party manufacturing unit, producing cosmetics and pharmaceuticals goods for various marketing companies. It was established recently in 2012; by 3 partners. Right now, it is among the largest manufacturer of cosmetics in India, producing for over 100 big and small marketing companies. The company works according to the system setup by one of its partner Mr Anil Mittal. The manufacturing plant is looked over by its Plant Manager, Mr Sanjay Aggarwal. It…

influence they have on the prices of the product, so it depends upon the marketing channels of Ayurvet as to how many doctors prescribe the medicine. b) In pharma industry, the buyers are scattered and they as such does not wield much power in the pricing of the products. c) However, government with its policies and rules over all pharma companies can affect the buying power. 3) Barriers to entry: a) Although, pharmaceutical industry has one of the easiest mode of entry, but it takes a long…