Pharmaceutical marketing

Senior Research Paper Pharmacist This career involves distributing drugs that are prescribed by physicians and health practitioners. Pharmacists provide information about medications and their use. They also advise physicians and other health practitioners on the selection, dosage, interactions, and side effects of medication. A pharmacist must understand the use, clinical effects, and composition of drugs, including their chemical, biological, and physical properties. Although you usually only…

Phase III Multinational Clinical Trials for Biosimilar USFDA and Health Canada have established exclusive approval pathways for biosimilars, they are not identical copies of their originators but needs to show a highly similar structure and similar clinical efficacy, safety and immunogenicity to their approved reference biologics. The main goal is to approve biosimilars are to reduce the cost and make it available to the large population. Biosimilars also undergo for testing at all stages of…

The Medicines Company is a newly formed firm that has interesting business model. Medicines Company acquires drugs that have been abandoned from other pharmaceutical companies due to lack of early state research results. Medicines Company’s success relies on their ability to save “rejected” compounds, receive FDA approval for their used, and to make a profit of the drug. This case study mainly focuses at the first years of this new startup company, mainly on the initial review of their first…

the pharmaceutical companies Sanofi-Synthelabo and Aventis. It reveals the social, commercial and political complexities and challenges of a merger process in which the defence of French national interests and regional capabilities competed with traditional ‘commercial’ narratives before the deal was closed. presentation critically evaluates the competing criteria adopted by government and industry to justify different merger scenarios and considers the implications for pharmaceutical…

well-educated and informed public about health care and its treatments is without a doubt the reason why DTCA of prescription drugs was originally brought about, and why it continues to be legal today. If advertisements were funded by sources outside of pharmaceutical companies whose main goal is to get people to buy their product, then that would be a possibility. With some allergy medications, pain relievers, and cold medicines that are available for purchase on any store shelf, it does make…

I know what suffering means and working as a pharmacist would enable me to me assist others. Cameroon does not have a control pharmaceutical industry, as anyone can sell drugs on the street. My Cousin die from drug complication; She was pregnant and wanted to abort without anyone knowledge so she bought expired drugs from “a buy am sell am”, and she died four days later. People in…

Advertising, a form of prescription drug promotion paid for by pharmaceutical companies, emerged sometime during 1938. In 1938, Congress passed the marketing. However, DTC advertising was not officially legalized in the United States until Federal Food, Drug, and Cosmetic Act (FDCA), which required that all new drugs be proven safe before 1985. In 1997, DTC advertising became very popular, because the FDA finally allowed pharmaceutical companies to advertise their prescription drugs on…

marketing skills to increase the use of Valium, thereby creating the first 100 million dollar drug. His marketing approach included: indulging doctors with expensive dinners; offering generous speaking fees; and fancy junkets. This approach has been so effective that the entire industry has adopted it. Arthur was so ingenious, that he realized from completing research that the growth area in pharmaceuticals was pain medication. Consequently, in 1984, Purdue Pharma took a cancer pain…

Trimel Pharmaceuticals Corporation is a Canadian specialty pharmaceutical company established in 2008 and head office is located in Mississauga, Ontario. It is focused on bringing innovative products to market that improve the patient experience and produce strong investor returns. Company is developing medications which are focus on Men’s Health (hypogonadism) and Women’s Health (sexual dysfunction and respiratory disorders. Company has 19 employees and holds the development or marketing rights…

Introduction In August 1983, the U.S.-based pharmaceutical giant Merck & Co., Inc. acquired Banyu Pharmaceutical, a major producer of penicillin and antibiotics in Japan, as one of the first acquisitions done by a non-Japanese company. “Upon conversion of the bonds, Merck would own 50.02% of the company” (Harvard Business Review, 1989). Both companies have been active leaders and investors in R&D projects; the constant innovation was especially important in the U.S. in regard of the patent law…