Pharmaceutical marketing

The healthcare industry’s perennial reliance on pharmaceuticals, from giants like Roche or Pfizer, while bolstering the quality of life for well-developed nations, often overshadows upcoming advances or developments in therapeutic treatment. A rather niche approach, bioelectronic medicine, is particularly attractive to the field of biomedical engineering, relying less on biochemistry than an integration of device and neurology. Georgina Casey, nursing lecturer at Auckland University of…

“Pharma Bro” Martin Shkreli, CEO of Turing Pharmaceuticals raised the price on a drug to treat infections in AIDS patients by 5,000%, from $13.50 a pill to $750 a pill thus shining a global spotlight on the United States’ precarious healthcare market. Shkreli has become the ogre of healthcare. Yet other companies have jacked up prices just as much as Shkreli did, with no consequences other than soaring stock prices. In September of 2016, the makers of the Epipen (The Epi-pen is only the…

I feel that once we can get a clear picture of how the pricing process is done, it would be easier to make compromises. For instance, the pharmaceutical companies are claiming that government regulations, research and development, shareholders, and cost for marketing and direct to consumer advertising are some primary reasons for pricing their drugs. However, I would target the latter. Doctors are forced to write prescription for those high priced drugs…

RISKS The pharmaceutical industry faces a variety of risks when releasing a new product into the market for consumers. The largest risk with releasing a new product to the consumer market is the potential for new discoveries on side effects with taking a medication. Even though years of research, development, and experimentation have occurred there is always a risk of finding new side effects that could make the product harmful for consumer consumption. Pfizer, like many other pharmaceutical…

The most important benefit of pharmaceutical drugs is the fact that it helps enhance one’s health. There have been great health outcomes from using the drugs. According to the U.S. Bureau of Labor Statistics (2012), the pharmaceutical industry has helped to develop and produce products that help treat a variety of diseases in which saving millions of lives and helping people suffering from diseases and illnesses to recover and lead more productive lives. In order to get these drugs to be sold to…

Medical Association and the American Bar Association and even formalized by the Supreme Court in 1962. Big pharmaceutical companies and respectable physicians were attacked by criticism. “The biggest dope dealer in the community today may well be the good old family doctor, and the pusher supplying him is the tranquilizer manufacturer.” (Herzberg 84-85). It was the ugly truth about the marketing strategies of these companies who encouraged physicians to overprescribe drugs to their patients…

Pfizer wanted to change the perception of a dysfunction and ultimately impact the patient of both the primary person that they were marketing too and the secondary market, the partner. By focusing on education of what the “little blue pill” could do, Pfizer hit the mark and ultimately made a name for them as the first effective medicalization campaign for a pharmaceutical product (Dobrow,…

refers to a quality system of management intended to support research or marketing permits for products, which are regulated by government agencies.GLP try to ensure uniformity, consistency, reliability, reproductively, quality, and integrity of chemical non-clinical safety tests from physio-chemical properties through acute to chronic toxicity tests. The term GLP is commonly associated with pharmaceutical industry and non-clinical animal testing that should be performed before…

corporate advantage over it’s competitors. In this case the company Wellcome agreed to merger with a larger company, Glaxo. Promedico, an Israeli company was in charge of the distribution and medical registration of Wellcome. The department of marketing was under the management of Ofra Sherman and considerate it was a division of Promedico, however, their salaries were covered by Wellcome. “This political sensitivity led to a unique organizational structure existing in Israel, one in which…

Having been in community practice for quite some time, I have come to understand that packaging of a pharmaceutical product is a production process which every pharmaceutical companies that are into production should take as serious as the formulation process. Apart from its primary role of maintaining the integrity of a dosage form, it equally plays an invaluable role in the marketing strategy surrounding the product in question. What is packaging? Packaging can be best defined as the…