Pharmaceutical marketing

strategies will help Quik Chik to move in the required direction. ‘Concentration’ strategies are recommended on first priority. These can be product-market exploitation with the current products and current market to increase its sale. By means of marketing and improving the product quality. Quik Chik can easily achieve increased sales. Or it can focus on development of new products in current market like introduction of variant of coffee/ ice cream/ crepes etc. or it can work on market…

THE NICHE MARKET: INCENTIVE TRAVEL IN BELGIUM Market overview After further research on the corporate travel industry, we discovered a niche market steadily growing in Belgium; the incentive corporate travel market. This part offers insights into the Belgian incentive travel market, and presents related matters and considerations to address in order for Roomex to capitalize on it. It is measured that around 23% of Belgian companies with sales figures of more than 620,000 Euro use incentive…

Introduction L’Oreal is made up of several companies and has branches and other subsidiary companies in the whole world. L’Oreal Company is one of the world’s great producer of cosmetics that specializes in the development and manufacturing of hair care products, skin care, hair color, fragrance for professional and consumer market and color cosmetics. In terms of its number of sales and its presence in the market in the world, L’Oreal is quite a huge corporation (Sinkovics & Ghauri 2009).…

competence? Invitrogen is the leader in consumables within the life sciences space companies. It is one of the largest catalog life sciences companies in the industry with a consistent customer base who come from academic research, biotechnology, pharmaceutical companies, and government laboratories. Invitrogen is known for its very aggressive acquisition strategy thus allowing the company consistent growth as well as offering customers more of an array of products and services. The core…

brand ambassador (who surprisingly has no equity in the business) is the reason the ‘brand’ happened. Mind it that I’m referring to the brand and not the business. Hence Baba Ramdev’s Patanjali. But how a holy man, who doesn’t even know the basic marketing strategies, who did nothing but yoga all his life, could make all the market leaders sweat? Reason Behind Patanjali’s Success It all started in 2002 when Baba Ramdev’s mass yoga…

monopoly power to an individual firm to affect market price of its product. Under monopolistic competition, products are differentiated and these differences are made known to buyers through selling costs. Selling costs is the expenses incurred on marketing, sales promotion and advertisement of the product. This is to persuade the buyers to buy a particular brand of the product in preference to competitor’s brand. Because of this, selling costs constitute a substantial part of the total cost…

Cross border Acquisitions and Mergers The main motives for cross-border acquisitions and mergers are efficiency gains and strategic motive. Efficiency gains due to synergy between the firms leading to economies of scale or scope. Strategic motive is if there is a change in market structure resulting in the change of the firm’s competitive position and profits because of the access to different product types, workforces, suppliers and capital markets. Also the cross border acquisitions and…

The emergence of electronic cigarettes has had a drastic effect on all cultures today. Starting in a Chinese pharmaceutical lab in year 2000 to growing into over a billion-dollar industry today the e-cig market has grown expontionally in a very short amount of time. With such booming growth some call for regulations on the goods while others may argue it is too early for the FDA to get involved, again. Many articles have been written on the subject but “Smoking Kills, and So Might E-Cigarette…

discovered by Professor Roberto Pellicciari in the 1990’s in Italy. It was not until the inception of Intercept Pharmaceuticals in 2002 that the…

Introduction SkinProtect's sunscreen products have displayed a strong showing in the U.S. market for the past 20 years. While its decision to venture into the Southeast Asian market is undoubtedly a positive and strategic move, this development has been fraught with uncertainty due to the recent fiasco. In this paper, I will be explaining the importance of crisis prevention and propose solutions on how SkinProtect should cope with its future crises. Background Value of crisis prevention…