Pharmaceutical marketing

standards set up by various governments. Regulatory affairs specialists are needed in many biomedical industries, one of which is the pharmaceutical industry. A regulatory affairs specialist in the pharmaceutical industry has many duties that one has to perform. A basic overview of a regulatory affairs specialist job description is to ensure that a company’s pharmaceutical products are safe and efficient, as well as to receive the appropriate licensing to put their products…

there exist requirements and regulations that are strict, and have to be followed in many countries. However, the studies done on the pharmaceutical companies reveals ethical concerns that warrant attention. For instance, marketing priorities and practices of pharmaceutical companies have been scrutinized heavily for several years. There appears that pharmaceutical companies are emphasizing more on the drugs fitting scare mongering, as well as problems that are over medicalized. Thorough testing…

The pharmaceutical manufacturer was charges for illegally violating marketing the painkiller Bextra, a kind of antibiotic that was used for the African children. Moreover, the manufacturer also violates the Food, Drug and Cosmetic Act for misbranding Bextra with intent to defraud or mislead…

and products. Each incidence of corporate crime is equally disturbing but the horrendous acts of pharmaceutical companies in marketing and fraudulently distributing harmful drugs to its clients is by far the worst. People put their faith in these medications to assist with health and longevity and intern are being given a cure that many times does the exact opposite of what it promises. Pharmaceutical companies have essentially robbed the citizens of their sense of faith in medicine and the…

Introduction In the year of 2004, 2.5 billion dollars of annual sales hit the blockbuster market on a pharmaceutical drug named Vioxx (Rofecoxib), which thousands of physicians prescribed to their patients worldwide (Medscape Medical News, 2004; Topol, 2004). The drug has shown an increase in heart attacks and strokes with suspiciousness to why leaders did not act earlier to withdraw the pharmaceutical drug from the market timely (Topol, 2004). The leaders involved were faced with more than a…

The intellectual property protection system creates opportunities that counterfeiters exploit, especially since pharmaceutical counterfeiting involves low risk, but high reward. Criminals follow the money and typically counterfeit expensive patented drugs rather than generics. For example, a well-known anti-retroviral triple combination drug regimen costs over $12,000…

increased without any rational. Recently the cost of the medicine called Daraprim, used as the standard of care for treating life-threatening parasitic infection, was increased to $750 from $13.50, by the drug company the Turing Pharmaceuticals (Pollack, 2015). Another pharmaceutical company Mylan recently increased the price of EpiPen, the epinephrine auto-injector more than 500 percent than the price in 2007. The epinephrine auto-injector called EpiPen and EpiPen Jr, are intended for immediate…

painkillers, but these painkillers are not just killing pain; they are killing the people taking them. The DEA has worked so hard to cripple the drug cartels in Mexico, but we are forgetting about the even larger drug empire in America: the powerful pharmaceutical industry. This billion-dollar industry is able to distribute copious amounts of painkillers, cough and cold remedies, sleep aids, and fever reducers to our society with no Sturkey 2 repercussions. Of course, these painkillers and…

average, Americans spend about $800 to $1,000 annually per person in purchasing pharmaceuticals; this translates to about 2.0% of total GDP of the United States. Given this, we see that the pharmaceutical industry plays a critical role in the everyday spending of consumers. The industry total revenue is currently valued at $1,140 billion and expected to grow at a rate of 4% in the next 5 years. The pharmaceutical industry is characterized by heavy investment in research and development (R&D)…

MODEL FOR THE MEDICAL SECTOR: 4P’s of Marketing Mix 4P’s of marketing mix has great application in the pharmaceutical sector. The pharmaceutical companies use the marketing mix for their pricing, promotion and supply process. Let’s consider the examples of few pharmaceutical companies. Now look at the example of marketing strategy of Pfizer Company. PRODUCT Pfizer is one of the world’s largest Parma companies which manufacture the pharmaceuticals and the health care products. The…