Pharmaceutical marketing

Prescription ad campaigns are the majority of what people see while watching television. The number of pharmaceutical ads and frequency of them that appear on the airways is estimated to be around 18,906 that are nearly 8 percent of commercial airtime. The pharmaceutical industry spends billions of dollars every year with the intent…

Do pharmaceutical companies really care about us? It’s crazy to believe that people you trust, don’t care for you one bit. Big Pharma, a group of pharmaceutical companies connected with the government gets large amounts of money from the people of the world; this conspiracy that people believe can be proven as factual through research over industry funded vs. government funded pharmaceuticals and the way the government finds a way to pay less and receive more money. It’s not easy to clearly…

‘Big pharma’ refers to global pharmaceutical and biomedicine companies that lobby governments, media and other entities to expand their influence. In spite of being responsible for the modern innovations in medical devices and drugs, progress for research and development for new drugs or treatments is painstakingly slow. Like software updates or patches, the development for treatment has seen incremental therapeutics, such as small changes to existing formulations but rarely does the public see…

A drug named Daraprim price was raised by 5000%, from $13.50 to $750 per pill. Many cases similar to Daraprim have happened, and a pattern of massive price increase of many life saving drugs by pharmaceutical companies becomes apparent. Expensive drugs had forced patients to make difficult choices, either to cut down basic needs to save money to buy the needed drugs, or to cut down the use of the drugs itself. Americans start blaming drug companies of price gouging and call for drug prices…

The pharmaceutical and medications industry regarding the amount of time and money invested in developing new drugs is one of the fastest growing industries in the United States. There are always a lot of researches, developments, and productions of new drugs in the industry of pharmaceutical; however, patients are able to find or get the medications either over the counter in a retail stores, pharmacies, and many other medical markets or by prescriptions. Consequently, medication usage is to…

OrganiOrganizational Plan Quintessential Pharmaceutical’s management team consist of leaders with many years of experience in the pharmaceuticals and logistic industries. Our attitude is laser-like focused on meeting the specialty drug needs of our customer’s. Our management team consists of the President and CEO, a Chief Financial Officer and four executive vice president/directors all reporting to the CEO. Each director provides guidance and direction to their respective division with final…

Many different careers in the biomedical industry coordinate in order to optimize research and marketing goals. One of these careers is a regulatory affairs specialist (RAS). In the United States, regulatory affairs has evolved for over a century and has become a vital department within the biomedical industry. In the pharmaceutical industry specifically, an RAS plays a crucial role in certifying that a drug meets the safety and efficacy standards set by the government. Advanced education is…

The main goal of Regulatory Strategic planning is to develop the drug, biologic or medical device and get marketing authorization as well as maintain post marketing authorization in preferred countries. A regulatory strategy is an official document that supports the regulatory happenings to offer a new product or improved an existing product. A regulatory strategy begins with the alliance with a cross functional team to recognize significant questions related to the product. All questions…

Ineffectiveness and Corruption Introduction “The number of people killed by FDA-approved pharmaceuticals since 9/11 is equivalent to dropping a nuclear bomb on a major U.S. city,” says Mike Adams, author, scientific researcher and director of CWC Labs. While this claim might appear to be an over-exaggeration, it is actually a relatively accurate depiction of the harsh reality of FDA-approved pharmaceutical drugs. In a study published in the year 2000 by the American Medical Association, an…

prescription drug, dominates the airways. As Americans, we are inundated with prescription drug information and it seems that these ads act as a replacement for a doctor visit. Decades ago drug makers primary source for marketing medication were physician and pharmacist, but today DTC marketing has mostly targeted the consumer. The Federal Drug & Food (FDA) has restricted how drug manufacturer market their products many health care professional are against DTCA. Altogether, people have…