Persuasion

There are many studies linked to the power of persuasion. Persuasion can be used to manipulate people and /or guide their thinking. Anyone can do it to anybody as long as you do it correctly. This video talks about the 6 shortcuts that guide human behavior through the power of persuasion: reciprocity, scarcity, authority, consistency, liking, and consensus. Although all six are very important, I will be narrowing it down to these three: liking, consistency, and consensus; in that order. Liking…

enormous amounts of advertisements. These advertisements influence widespread consumptions of merchandise. In order to demonstrate persuasion in media, I chose four advertisements that portray methods of different persuasions. These ads maximize persuasive impact through peripheral route persuasion, emotional, vivid, size discrepancy, credibility, and prior experience persuasion. The first advertisement “Esurance: An Allstate Company” applied credibility, increased size of discrepancy, and…

Here's the question: Is the power of persuasion good or bad for society? It's a question worth answering, because your world is under assault from an unprecedented number of propagandists for hire and marketing mavens whose only ethic is 'what the market will bear.' Some months ago, I read an article titled "Art and Propaganda" in the online edition of The Nation, and found it to be insightful, challenging, and mildly persuasive, at least in part. This is a excellent article, and well worth…

that require persuading someone in order to obtain something we need, like buying car or purchasing a home, but one must be able to negotiate in order to obtain one’s target point especially when dealing with money, which can make interpersonal persuasion challenging at times. Persuading someone to get something that one wants requires a carefully thought out plan, because one must be prepared for anything that may stand in their way of getting what they want. When dealing with another person…

Persuasion is an art that is used in everyday language, and has existed for as long as humanity itself has. It can be discreet, yet there is always a form of persuasion impacting each and every person, from presidential elections, to a teenager wanting to go to a party. It continues to be an essential part of our lives, yet the act of persuading goes to a greater extent than just coercion. Persuasion impacts humans on a psychological level, where one has to ask themselves; how is the opponent…

The History of persuasion began when the world was new and without sin. In Genesis chapter 2&3 it tells of Lucifer and his ultimate persuasion of Adam and Eve. When Adam and Eve were placed in the Garden of Eden they were in a perfect state. They were told not to eat of the Tree of Knowledge of Good and Evil. Lucifer uses his skill of persuasion to sway Eve, telling her that to become like God she must partake of the fruit, thus resulting in The Fall. (Bible, Genesis 2-3. KJV) This being the…

Journal Entry #5 Throughout the book we have learned more and more about persuasion, but the second to last chapter is where the power of persuasion is truly seen. We constantly encounter advertisements that persuade us to change our attitude or initiate a response. According to Perloff (2014), persuasion is a powerful tool—one that has strong effects on society, and one that is used by companies to raise profits. The power of persuasion can be seen in the simplest commercials, think of the last…

The Science of Persuasion article gave excellent insight into the various tactics that are used in advertisements, marketing communications, and even in everyday life by our peers who are ultimately trying to make an exchange for something they want or need. The Cialdini article discussed the six persuasive strategies of reciprocation, consistency, social validation, liking, authority, and scarcity. I think we have experienced each of these strategies in different strategies at various points in…

The Skin Cancer Foundation has a website that tries to persuade against tanning, and informs about the dangers of tanning. After some searching and digging throughout the website, I have learned some things. The basics of persuasion are to change an opinion, which I think the foundation is successful at. They uses a variety of techniques and tools to further emphasize their point and persuade the readers. Some features of the website are more persuasive than others. To me, I found that one…

12, 2015 Social Psychology 2319-86021 Persuasion in Advertisement The first thing that comes to my mind when looking at this picture is that the child was just walking home from school and would never expect he would be getting hit by a car on his way home. This public service announcement says a lot in just one picture, but ultimately it is making aware that you should always pay attention to the road and your surroundings. There are many persuasion methods that falls into this picture…