Pernod Ricard

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  • Pernod Ricard

    Pernod Ricard has a competitive advantage due to numerous factors, Pernod Ricard is currently ranked as the second largest Wine and Spirit Company, the strategy utilized to get to this position was a very deliberate and strategy of timely mergers, acquisitions and planned alliances which created a Pernod Ricard portfolio consisting of high market shares in global wine and global spirits. Other advantages for Pernod Ricard includes their public image, well established and familiar brand, and a constant growth of new products line and distribution channels. Pernod Ricard has a domestic and international market which results in a global market. Pernod Ricard also has a well-trained and experience employees which helps to reduce labor costs. The…

    Words: 894 - Pages: 4
  • Sonic America's Drive-In: A Case Study

    FL. 03/2012 - 11/2013 Consistently turned in quality work that met the advertising and marketing needs of the product, and adhered to the standards set forth by the accounting department. Worked in tandem with Graphic Designers and Creative Directors to conceptualize, developed and wrote long and short form of copywriting for TV commercials, print ads, radio spots digital and social media. Set direction on the goals of the campaign and worked within the given creative and design parameters to…

    Words: 933 - Pages: 4
  • Jameson Distillery Case Study

    It has been through a prohibition era in the United Sates and was hit hard when Irish independence came about. Despite the disputes between Pernod-Richard S.A. and Grand Metropolitan P.L.C to dominate the Irish Distillers Group P.L.C, Jameson sold off to Pernod-Richard. The fear to fall in the hands of Grand Metropolitan was a major concern, because they wanted to disintegrate what they Irish Distillers Group had fought to keep alive. Therefore, selling off to Pernod-Richard was the best choice…

    Words: 1094 - Pages: 5
  • Absolut Vodka Case Study

    consumer profile make it easier to target specific audience. Absolut Vodka mostly try to aim society from U.S, although they expending their market into Latin and South America. The report says that target audience was mostly youth and middle age people. It could be drink at regular basis at home or during the big night out. Absolut Vodka is not only associated with nightlife but also can be drink as a nightcap or as entertainment in home by adults. Gender doesn’t matter. The recent campaign…

    Words: 1303 - Pages: 5
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