Perishability

Name: Le Phan BACH Student ID: 845068 Subject: Advanced marketing Assignment 1: Question 2: Business is all about making profit. The more money you make, the more competitors you have. As a consequence, every business needs to come up with methods to attract more customers to its business and not to lose the business to its competitors. Which is the role of marketing ‘provide assistance in identifying, satisfying and retaining customers.’ (Burnett, 2007, p.23) In hospitality industry, in order…

4. PVCC already has a somewhat large product line, however, there is always room for improvement. There are 4 ways to expand the product line Upward stretch, Downward Stretch, Fill-out strategy, Two-way stretch. In this instance, I do not recommend downward stretch as to a large extent degrees are a prestige product. In essence where you get a degree matters to future employers. If PVCC makes new courses at a lower price questions be raised about what makes those classes worth less, why the…

Marketing of products or commodities should not be any different from marketing of services, both must be given same urgencies and strategies to achieve success from targeted audience or market. However, the notion of marketing services the same as physical product is not far away, although its actual implementations includes the people, process and proof of the services’ offered on to top of the 4 Ps approach of marketing. Marketing in general, can be defined as, the process of implementing…

This paper corresponds to case study of DeBeers’s Diamond Dilemma in which I have performed PESTEL and Five Forces Analysis of DeBeers’s Diamond. DeBeers has two aims; to be the top company of diamond seller and make diamond available for everyone in the market. In the first part I’ve executed PESTEL Analysis on the DeBeers prevailing confronting position and focused on the significant troubles that DeBeers needs to ascertain its resolution. PESTEL analysis refers to a framework that marketers…

HP splitting itself into two firms is a result of bad acquisitions over the years that ultimately led them into further debt and free fall stock prices. The acquisition of Compaq cost the company 25$ billion along with Autonomy for another 11$ billion. Prices paid were costly and ultimately that led to a share drop of fifty percent. While major competitors continue to exponentially grow such as Dell, IBM, Apple, and Cray all HP can fonder is the major debt pile built. The only resolve to…

comfortable they can begin to be stressed which in return leads to a bigger problem. These stress-factors end up harming humans because when animals are stressed is has been proven that the livestock produces ill quality meat in regards to tenderness, perishability, and color (Science Nordic). Humans want to purchase the freshest looking meat so, if the meat does not look appealing and fresh then it will not be purchased. In addition to putting the animals through stress, they are pumped with…

acknowledged to be a versatile, and reliable operating system “Only three years after the acquisition, QNX was already in use in nearly 7 out of 10 in vehicle computers" (Burr et al., Make or Break at RIM(in2013):Launching BlackBerry 10). The perishability of a product is also a factor that indicates a high threat level; smartphones have a life expectancy of two years. Another factor that produces a high rivalry threat level is that products and services are direct substitutes, which is the…

This paper argues about the State of ancient Egypt and to summarize Allen’s findings with characterization's of labor, wealth, and power in ancient Egypt. To start off in Allen's article it says "successful states in the ancient world depend on the ability of elites to extract a surplus from farmers and other produce and despite the Pharaoh's claim's to control the Nile's flood, it is difficult to discern any productivity contribution that the Pharaoh, or the priesthood, or the aristocracy made"…

Measuring Process Innovation. At the heart of the quagmire relative to the food shortages in Cameroon and the sub-Saharan African region is a marked inefficiency in the food distribution network. Food may be abundant, cheaper and wasted in one part of the country but not in another, while other parts experience severe shortages. According to Dobni (2008), organizations with successful innovation strategies have the capacity to weave innovation into the different systems and management processes…

experience to satisfy the customer. In addition, customers will have to pay full amount of the service fee if they do not show up without notice. Customers will have to pay 50% if they cancel within 12 hours, feature that determines the service perishability (Armstrong, G., & Kotler, P., 2015, p.…