Design is “the process by which we posit changes to the physical and virtual worlds in which we live through intentional acts.” Evidently, the term encompasses a vast number of fields, including architectural design, industrial design, textile design, and more. Creative designers are not limited by constraints. Jon Utzon chose to break nearly every rule when entering an architecture contest, including one rather important restriction that set limits to how large the building could be.…
You know Twinkies and Ho-hos, go-gurts and Lucky Charms; you know Dr. Pepper and Pepsi, and Totino’s and Blue Bell. But do you recall how much sugar is in them all? Without literally reading their nutrition labels, author Michael Moss assembles the facts about snacks and explains what makes these food-products as tempting as they are. Additionally, Moss uses his article, “The Extraordinary Science of Addicting Junk Food,” to establish a case which labels food manufacturers as chief culprits in…
continuously pay attention to the marketing of its brand. In fact marketing needs continuous attention and push. Once you stop paying attention to marketing sales will fall again. The same reflects in the marketing strategies of other important brands like Pepsi also. Brand even after they have grown mature need to remain focused on marketing and it is like learning and changing continuously since the market conditions and consumers’ preferences also keep…
Horizontal mergers are more common in markets in which there are only a few firms. This is because this reduces the already low competition and so the potential gains in market share and the synergies are much greater. If Coca-Cola were to merge with Pepsi, this would be a horizontal merge. Verticial merging occurs between two companies which produce different goods contributing to one final product. This is to increase synergies - the combined effect after them merging is greater than the sum…
The store layout and adjacencies of a smaller storefront is crucial. Having less space means less items to sell, less employees and less open hours. This results in a decreased chance of making a connection with the customer as they are walking through the aisles for their weekly shopping, or rushing in for a quick item on their way back from work. Smaller storefronts are perfect for quick items or short shopping lists since the lines at the cash registers should be shorter. These customers…
Low-income families are finding it hard to buy nutritonal food. And according to Craig Gunderson, who has a PH. D. and a B.A., and James Ziliak, who has published four books on this subject, this is not an uncommon problem; it affects one in five children in the United States. So while this is an obvious and extensive problem the solution is not quite as easy to find. Financial help is the solution that anyone would come by when thinking logically, but not only is that already provided, it is…
Dan Cooley You're Gonna Rot Your Teeth Out! Grandma always said, “that soda's going to rot the teeth out of your head!” Who knew that Grandma had science on her side? Experts say that prolonged exposure to the acidity of sodas like Dr. Pepper and Pepsi, as well as other soft drinks, can result in, among other things, tooth decay and tooth loss. Many studies have discussed the impact of soda consumption on our health. According to dental professionals and resources, drinking soft drinks such…
high-quality products with adequate cost. The differentiated based strategy is applied because of the future perspective of Coca-Cola, and they wish to create value for its customers and consumers, in the same time Coca-Cola also has a fight with Pepsi Cola, which is the rival of Coca-Cola. 5 Major Strategy that applied by Coca-Cola: 1. FOCUS ON DRIVING REVENUE AND PROFIT…
Decisions are made everyday by humans some are easy others are impossible to choose, and there is a great deal of influences that go behind a decision. However in Blink by Malcolm Gladwell, Gladwell shows the reader different ideologies of various tactics of decision making with contrasting influences, furthermore Gladwell establishes the power of snap judgements with ideas from the book. Gladwell seeks to persuade the reader to employ his concepts of decision making in everyday life, using…
Day one of my Gotham experience class and I was feeling very anxious for the day to start. I took the 7:45am train to Penn Station from Valley Stream, only because class starts at 9am and I needed to grab some breakfast and buy a metro card. I did not mind the class being pushed up to 9am-5pm, after day light savings it would become dark very early and we would not be able to see the awesome sites Mike and Brian would be taking us too. Today, we were going to explore the borough of Queens. The…