PepsiCo

The first news story we found that was very important about Pepsi was this past April Pepsi created an Ad with Kendall Jenner ending racism and police brutality with a Pepsi. In the Pepsi commercial, it shows that Kendall offers the police officer with a cool drink opening his eyes to the all the racism and oppression to the black community. With this commercial Pepsi trying to symbolize a global message of unity, peace, and understanding. Which quickly backlash because lot of people got…

The bell let out a piercing cry and his competitors roared out of the gates. Mr. Quiggly knew his place though and, with little effort, he sprinted to the front. He felt as if he was running with bulls, except the bulls were dogs, and he was the fastest of the aforementioned dogs. With little effort, he passed Silver Prince and moon walked across the finish line. He had earned the Sketchers promotion deal, which he would soon be known for. Panting with acceptance, he stared into the cameras as…

GENERAL MILLS COMPANY DESCRIPTION 1. What business is the company in? General Mills, Inc. is multinational company which produces and offers trademark consumer foods. Also, the company offers food products for baking industry. General Mills functions through three business division: “U.S. Retail, International, and Bakeries & Foodservice.” General Mills has manufactories in 16 countries and sells its products more than 100 countries. The company manages about 65 facilities for the production,…

Alternative beverages have become very popular over the last decade and have made a huge impact on the beverage industry. Examples of alternative beverages are energy drinks, sports drinks, and vitamins enhanced beverages. These beverages gain popularity around the mid-2000s. The overall sales of alternative beverages were affected from 2005-2007, where sales grew by more than 13 percent then slowed down to 6 percent when the economy began to decline. The market was hit hard as a result of the…

Coke vs Coke. The title of this web is “What is the difference between Coke Zero and Coca-Cola Zero Sugar?” It was issued by the Coca-Cola Company on the 4th of August 2017. In this website, the company tries to bring to the knowledge of the customers what the Coke Zero contains and that which makes it unique when compared to Coca-Cola Zero Sugar and the other products of the Coca-Cola Company. The company is advertising its new product to the customers through the internet by answering the…

Russell Westbrook Mountain Dew Commercial Advertising has been around for a long period of time, and has changed over the years. It is the best way for companies to attract people like magnets to their products. Consumers appeal to entertaining advertisements that leave them with the reaction “wow... I got to have that product”. My advertisement features NBA star player Russel Westbrook with a mountain Dew dirt bike and Mountain Dew drink as well. Throughout the commercial he mentions “Don’t do…

Coca-Cola Marketing Strategy The world's third largest company Coca-Cola is one of the most recognizable brands today. According to researchers, Coca-Cola is available in every country, including Cuba and North Korea (through the grey market). Furthermore, Coca-Cola sells 1.8 billion bottles every day and the numbers are still rising. It's quite hard for organizations to reach the magnitude of Coca-Cola, but using the right marketing strategies may give a huge boost to increase worldwide brand…

Introduction Cadbury Company Cadbury Dairy Milk is one of the world’s biggest confectionery company holds number one or two positions in the 50 largest global confectionery markets. They create chocolate, gum and candy brands. There are nearly 50,000 employees in over 60 countries and sell their products in markets everywhere around the worldCadbury, which is the world's second largest confectionery company, the second largest chewing gum company, the third largest soft drinks company,…

The two brands that I have chosen are coca-cola and Pepsi. These both are the most famous brands of the world and when comparing the blind taste test, none can differentiate between both and love one or the other. But the major difference between coca-cola and Pepsi arises in their brand elements. Some of them are discussed below: brand memorability refers to the memory that we get as soon as we hear the brand name. It is a very important criterion of brand elements. Creating brand memorability…

Maggi case: Will Maggi bounce back? Would Nestle be able to leverage the crisis and gamble on the Indian market? Introduction In beginning of June 2015, India’s Food safety administration (FDA) ordered Nestle India to recall its popular 2-minute Maggi noodles after tests showed that the product contained high levels of lead and MSG. The recall was followed by a ban on Maggi by most states of India. It was a precarious situation for Maggi as its most selling brand was facing heat and the whole…