PepsiCo

“How does a bastard, orphan, son of a whore / And a Scotsman, dropped in the middle of a forgotten spot in the Caribbean by providence impoverished, / In squalor, grow up to be a hero and a scholar?” (Alexander Hamilton). The opening line of Lin Manuel Miranda’s Broadway hit “Hamilton”, is also the musical’s defining question. The rags to riches tale of Alexander Hamilton has captivated audiences perhaps like no musical before and with a staggering amount of immigrants entering the United States…

What are Genetically Modified Organisms or GMO’s? According to Resposibletechnology.org, GMO’s are the “result of a laboratory process where genes from the DNA of one species are extracted and artificially forced into the genes of an unrelated plant or animal. The foreign genes may come from bacteria, viruses, insects, animals or even humans.” GMO’s are inserted into food to make it grow faster, either make new species containing more nutrients, resist insects or require less water so it grows…

CHAPTER 1 INTRODUCTION FAST FOOD Fast foods are termed as fast, simply accessible and low-cost alternatives to home-cooked meals, in line with the National Institutes of Health (NIH). They additionally tend to be high in saturated fat, sugar, salt and calories. In line with the federal agency, several fast food chains have passed through growing public awareness regarding nutrition by giving some food that are lower in fat and calories than their nominal fare. Fast food is the term…

Sugar may be sweet and good to the taste but can be very dangerous to our health and it may also be as addicting as cocaine. Sugar may be an easier and cheaper access to many but in the end it can be highly costly. When we drink sugary drinks we do not think of the consequences it has on our overall health.which is why I decided to do my food policy project on sugar. I wanted to go in depth and research the impacts of sugar on our overall health. The FDA has jurisdiction over all the food under…

WIKIPEDIA RN Podar School, Santa Cruz, Mumbai is planning to develop a funny animated character which is attractive, inspired by the Vodafone Zoozoo’s advertisements to attract kinder garden students and that character will be used also to teach Environmental Studies (EVS) to the class I students of that school. Some has an opinion that Zoozoo property is now out of the trend and it is time for them to leave. But this initiative by the school is making us understand that use of these mascots is…

Fast food restaurants have become an icon around the world. You cannot go very far without running into one of them. The fast-food industry is the largest employer of minimum-wage workers in the country. Today, more than 160,000 fast-food restaurants feed more than 50 million Americans each and every day, generating sales of more than $110 billion dollars each year. Some of these restaurants include McDonald’s, Kentucky Fried Chicken, Dairy Queen, Subway, Pizza Hut, Burger King, and Taco Bell.…

APPLE: A Case Study Analysis Shane R. Mittan, Project Manager Western Michigan University School of Communication Telecommunications Management 4480 Western Michigan University 1903 West Michigan Avenue Kalamazoo, Michigan 49008 Thursday, January 28, 2010 APPLE: A Case Study Analysis Shane R. Mittan, Project Manager Thursday, January 28, 2010 ©2010 Shane R. Mittan Shane R. Mittan Bachelor of Arts (BA) Telecommunications and Information Management Western Michigan University College…

Work Life Balance - Policies & Practices A. BENAZIR M.Com., M.Phil., Assistant Professor Department of Commerce Annai Veilankanni’s College for Women ABSTRACT Work–life balance is a concept which includes proper prioritizing between "work" and "lifestyle”. Work-Life Balance does not mean an equal balance between work and family life but it means the capacity to schedule the hours of professional and personal life so as to lead a healthy and peaceful life. Work life balance is not a new…

Pepsi focused on young customers who have not yet formed spending habits and rely on Coca-Cola. In 1985, Pepsi's market share has reached 17.8% and Coca-Cola’s is 22% (Schindler, 1992). The leading position of Coca-Cola Company in the beverage market suffered the most serious challenge. After conducting a series of market research, Coca-Cola was confident that it had sufficient information displaying the new cola would be more popular than the old Coke and Pepsi cola (Greising, 1998). On April…

BOOK REVIEW “HOW BRANDS BECOME ICONS” AUTHOR: DOUGLAS B. HOLT COURSE TITLE: BRAND MANAGEMENT SUBMITTED TO: SIR KAMRAN SIDDIQUI SUBMITTED BY: SHIZA JAVED STUDENT ID: 2011-1-92-12783 SECTION: B 1. Are you proud of this assignment? Why? Why not? Yes, I am very proud of this assignment. I personally really like some popular and successful brands like Coca Cola (tops my list of favorites) and have heard a lot about Volkswagen, Nike, Mountain Dew, Budweiser, ESPN. I know these brands and I…