PepsiCo

Kentucky cooked Chicken, a lot of unremarkably far-famed by its initials KFC, is associate Yankee alimentation chain that focuses on cooked chicken. Headquartered in Louisville, Kentucky, it's the world's second-largest chain (as measured by sales) once McDonald's, with virtually twenty thousand locations globally in 123 countries and territories as of Dec 2015. The chain could be a subsidiary of Yum! Brands, an eating place company that conjointly owns the dish Hut and Taco Bell chains. KFC was…

Competition is forcing firms to expand their reach into new markets. PepsiCo is among the businesses that have used international expansion to shield themselves against rivals in the industry. The 2010 acquisition of Pepsi Bottling Group has further bolstered its financial position and leadership in the beverage industry. Kohl’s needs to follow the example of PepsiCo and set up operations in international markets. Asia and Africa are among the markets that are ripe…

Weekly Review on Coca-Cola Amatil (15/8-21/8) Coca-Cola Amatil released its first half financial result on the 21st of August. Its share price, which has fallen 2.951% since 14th of August, rose as much as 8.070% in the morning before closing up 2.690% at $8.780. Although the result was not extraordinary, Coca-Cola Amatil net profit increased 0.9% to $183.9 million when compared with the same period last year. Furthermore, its trading revenue rose 4.9% to $2.450 billion and the earnings per…

3 Organisational Development Theory Much of the academic research on OD points the work of Kurt Lewin who is regarded as a founding father of OD (Mclean, 2005) Lewin was a phycologist, hence much of his theory and models originate from the field of social psychology. The key theoretical roots of action research, group theory and change models came from Lewin’s early work (Cheung-Judge & Holbeche, 2011). They form the underpinnings of many change models including Kotter’s eight stage change…

1. Compare and contrast the various levels of distribution intensity. Distribution intensities are in direct relation to the number of marketing intermediaries. There are three strategies available that companies must use to determine the number of channel members to use. The three strategies are intensive distribution, exclusive distribution, and selective distribution. (Armstrong, G., Kotler, 2013) In intensive distribution is then used when a company, stocks the product in as many…

Appreciating the lives of American ladies and their roles is basic for comprehension the antebellum period in America. The period 1820 to 1870 in the United States was noticeable by a compelling and far reaching verbal confrontation on women’s rights and their appropriate business whether this be in the home or outside the home and getting to be wage workers. This was, then again, still a period in which females were urged to be unadulterated, loyal, local and agreeable by men and the…

Lobbying in Food The agricultural and food industries are among the most important industries of a nation, as all citizens of the nation are involved in it. All people need to eat, which means that food safety and quality should be a top priority in a country. Food safety in the United States is at a much lower standard than that of other developed countries. Countries pertaining to the EU, the UK, Australia, Canada, and even China in some cases have bans on the use of certain chemicals and…

Case Analysis: Walmart’s Next Move Online Channels vs. Brick-and-Mortar Smart phones and computers are widely ubiquitous and user friendly. The convenience and appeal is now motivating consumers to shop online more frequently. According to Kotler, and Keller “apparel and accessories, consumer electronics, and computer hardware are the three fastest-growing categories” (p. 498). All of these items are found in Walmart brick-and-mortar stores. The decision to adapt towards e-commerce became clear…

Introduction Diabetes is the seventh leading cause of death in the Unites States (U.S.), approximately 29.1 million Americans, 9.3% of the U.S. population have a diagnosis of diabetes, additionally, 8.1 million individuals remain undiagnosed, and 86 million people are pre-diabetic; 90% are unaware of their pre-diabetes status (Centers for Disease Control and Prevention [CDC], 2014). Lifetime risk of developing diabetes is 40% for most Americans; and 50% for ethnic groups at increased risk such…

As globalization prevails, many companies venture into different countries which create high complexity for marketing as the culture elements are deeply embedded in consumer behavioural, and can cause significant misconception on the brands. A comparative analysis between Pepsi’s TV advertisements in China and the US will help to demonstrate both the differences and similarities of marketing presentation and examine the effectiveness of the market communication. By applying Hofstede’s framework…