Pelé

Founded in 1948 in Herzogenaurach, Germany, the brand initially concentrated on performance sportswear. Its running shoes and football boots - worn by Olympic champion Tommy Smith and the great footballer Pele - gradually established the 'form stripe' design as a global classic. During the 70s, Puma's 'leaping cat' logo on basketball and tennis ranges became synonymous with urban cool. However, as the international sportswear mass market began to accelerate…

Argentina has always had a historic fútbol rivalry with Brazil because they have produced the best players in the world like Messi, Ronaldinho, Pele, and Maradona. According to ESPN statistics Argentina and Brazil have won the most World Cup, Confederation Cup, and Olympic Tournament championship. They both have a record a close record of victories against each other since their first meeting in…

What is Hula? When people hear hula they picture beautiful girls with long hair in grass skirts and coconut shell bras, dancing gracefully to the beat of the drums accompanied by chants. Although that is true, hula is actually much more than entertaining and remembering different techniques of moves, but properly understanding the stories behind them. Hula maintains meaningful parts of the Hawaiian culture with its bond to express history and spiritual beliefs. I am neither Hawaiian nor do I…

Art, Culture and literature form the foundation of a typical Bengali society and a Bengali household without music and literature is somewhat unimaginable. Music is the soul of Bengal and the traditional folk music mirrors the image of rural Bengal. The folk music has its origin as early as the 4th century with the advent of the invaders in Bengal and other provinces of colonial India. Bengali folk music has poetry, drama, epic, folktales, ballads and proverbs etc. The ethnic folk music forms…

INTRODUCTION International marketing is a term which is vital for international organizations to accomplish market maturity in host country. When the firms start globalizing their role, it opts for strategies like joint venture, exporting, importing, mergers and acquisitions (Boone, 2012). Marketing mix of these organizations face new challenges which require a globalized approach to cover the company objectives. The reports center of attention is to discover the international marketing strategy…