Peggy Olson

fact, although the role of secretary is apparent, not once is anyone referred to as such. All male employee’s refer to the female employees as girls, while female employee’s address all male employees more formal. As Joan Holloway is helping Peggy Olsen settle in to her new position as a secretary, Don Draper and Rodger Sterling walk through invoking integration between the two genders. This specific scene not only portrays the use of uptalk, but also the ways in which hierarchy is established by the way in which genders are addressed. Joan, using an elevated tone, addresses both men in a formal manor, referring to them as Mr. Draper and Mr. Sterling; In acknowledgment, Sterling responding with “morning girls”. His language is less formal therefore conforming to an already establishing hierarchy between boss and secretary, or male and female. Through the entire episode, Peggy is referenced as the new girl, but both male and female characters. In one scene, she even refers to herself that way; While Draper from a nap he asks who she is and her response is “I’m Peggy Olson, the new girl”. Later in the seen Pete Campbell enters and questions who Peggy is, in which Draper refers to her again as the new girl. Only once is she addressed as ‘Peggy’ by Draper, and this in the form of a question. Males nature in Mad Men is to address females in a less formal manor because they feel superior. This concept is demonstrated through several situations during the course of the episode.…

the show, the production value and effort that goes into it is set at a higher standard, the Mad Men pilot is no exception. Similar to a film, in the pilot we are introduced to several main characters and are already shown potential character development. We are initially thrown into this world set in the 1960s in New York City and everything is already moving at a pace that is difficult for an audience to catch up to. We meet the main protagonist, Don Draper, and he is already set as a complex…

progression is beginning with the example of Sally’s life, Peggy Olson (Elisabeth Moss) happens to be not completely satisfied with herself, especially when she has been involved with Pete Campbell intimately. Peggy is Mr. Draper’s assistant, and After having an affair with a young married man, Pete Campbell, Peggy still tolerates harsh, sexual comments thrown at her, especially from the father of Peggy’s unborn child with Pete Campbell. When Peggy ripped up her skirt, she has no choice but to…

As Friedan would put it, no woman ever got an orgasm from waxing the kitchen floor (Friedan 511). Therefore, a plethora of women started to extricate from the private sphere. They strived to be free from the “housewifery” (Friedan 277) and they were seeking success in the corporate-like public sphere. It is quite complex to determine a certain stereotype with Peggy. This is since she is quite chaotic and random with her reactions and acts. By this, she exhibits a constant fragility. However,…

instead of complaining, that they should be happy about the attention. This shows the role that most of the women are content with taking during the time period portrayed in the show. Although the show suggests that women are supposed to be content with always being the subordinate, always aiming to please their man, some women are not and will challenge this norm and assume the dominate role by their own means. In the first episode we are introduced to Peggy Olson, the new secretary. Peggy is…

with Vietnam, and the protest of young black Americans, the progress of feminist reform almost screeched to a halt. Women’s lives in the 1960s were hard and there was little mass correspondence or expression to help them get through those degrading years. The misconceived 60s was a time when being a woman brought about images of a meek person who bent to the will of her male superiors; in the modern day, this image is not necessarily true. One American television drama series, however,…

environment of “selling”-that of advertising, of pitching ideas, of understanding a product and then manufacturing slogans that attract buyers. It is through advertising that Don and his colleagues create and sell “dreams”, ideas that are uniquely aimed at specific societal groups. However, it is significant to note that it the advertising world, though brimming with sexism, is not entirely a space of exclusion for women. We are introduced to Peggy Olson, the quietly intelligent secretary who,…

tolerated in a contemporary, western society. This allows the audience to contrast their values and attitudes with those once accepted during the 1960’s. The seemingly foreign setting also allows the audience to experience history of the United States occurring only a few generations ago, thus leading them into a new reality. The characterisation of the Draper, as well as the other characters in the show, allows the audience to further engage with the show and become distracted from their own…

Consumers: Understanding a Changing Market,” Progressive Grocer, February 1997, pp. 109–14; Dana Canedy, “The Courtship of Black Consumers,” New York Times, August 11, 1998, p. D1; Sharon Fairley, George P. Moschis, Herbert M. Myers, and Arnold Thiesfeldt, “Senior Smarts: The Experts Sound Off,” Brandweek, August 4, 1997, pp. 24–25; Candace Corlett, “Senior Theses,” Brandweek, August 4, 1997, pp. 22–23. 4. Ibid. 5. See Rosann L. Spiro, “Persuasion in Family Decision Making,” Journal of…