Payback period

An example might be an ice cream cone manufacturer merging with an ice cream maker so that both products can be acquired from a single entity, thereby presumably making it easier for the customer. A market extension merger is with two companies that sell the same product in different markets. This is an interesting type of merger because companies can be regional. Companies can have different segments of the marketplace in which they have gained a reputation. By acquiring another company that…

My Survival Love My Survival Love Love and Loss Nyatombek Modi Copyright © 2015 by Nyatombek Modi. Created by Nyatombek Modi ISBN: Softcover 978-1-5035-0332-8 eBook 978-1-5035-0327-4 All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without permission in writing from the…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…