Paperback

semester. IV Types of Materials 1. Current Monographs The library acquires these materials in hardcopy. Hardbound editions are preferred, however, library consider purchasing paperback edition when this edition is considerably less expensive and when a publisher of high quality has printed the title. 2. Serial The Library subscribes to journal and newspapers as well as other serials appropriate for the curricular…

a traditional company By eliminating the intermediary steps and creating a direct relationship with its customers, Dell is able to substantially reduce the cost of business processes and lower the cost of customers and suppliers. In addition, Dell also uses the differentiation strategy to cope with the rivalry of competitors. Unlike its competitors, Dell’s built to order model allows customization based on specification of each client’s needs. As Michael Dell has stated, this direct…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…