This growing confidence and struggle for black identity led to a new widespread celebration of blackness. The Ebony magazines from the 1970’s featured advertisements that declared a new “Beautiful Black.” The May issue in 1970 encouraged both black men and women to embrace their natural beauty. For example, some commercials displayed black men and women with afros, showcasing their natural hair instead of straightening it out. One article even wrote of a beauty queen, Miss “Black America,” who…