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    Introduction Apple is one of the biggest and most successful multinational corporation founded in Cupertino, California, in the United States known all over the world for its achievement in the world of technology. This large corporation was established in 1976 by a young man by the name of Steve Jobs and his partner Steve Wozniak. Apple Inc. deals with art of design and sale of computer softwares, personal computers and a collection of devices that are hand-held such as iTunes, mobile phones,…

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    Apple Pest Analysis Essay

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    Analysis of the marketing environment for smart phones includes identifying opportunities in the market place which requires a solid understanding of the company’s industry. When the right combination of circumstances and timing permits an organization to take action to reach a particular market, a market opportunity exits. Smart phones have a vast market as it has become an essential part of our daily lives. It is defined as a device that functions as a computer like having the ability to…

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    How do we determine the exact definition of popular technology? For the most part, it is almost impossible. Popular technology is something that lays on a broad spectrum, from security systems, medical fields, and our software systems we rely on in our day-to-day life. Everywhere you go, you will see some form of technology. You get in your car and push a button to roll the window down, that’s technology. You send an email to your friend in a different state, technology. Even now we have smart…

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    Trevor Leonhardt Gross Argumentative Essay 11 October 2016 Apple vs Android Introduction 340,000. That 's how many iPhones sold in the year of 2012, Per day. Apple Inc. has been slowly making there way to the top since 1976. Apple has created many devices since 1976, and since then, Apple has created better features on there phones, Apple had added things like fingerprint recognition lockscreen, better looking home screens, more apps, etc. Some may argue that android is better than Apple…

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    The breakthrough of the smartphone industry is revolutionary to say the least. It is safe to say that we have developed a culture of smartphone dependence, ever since the smartphone industry emerged in 2007. In 2012, industry leaders; Apple, Android, Samsung, and to a certain extent Blackberry have made astonishing profits. Although the sales of these tech giants are undoubtedly impressive, they are not an indication of profit potential, so what is the profit potential of the industry in 2012?…

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    Apple Strategic Plan

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    As the world is changing in worldwide and domestic ways, the ability to expect imaginable, possible and wanted investments is getting more significant than ever before. I have chosen to research an American multinational corporation, Apple Inc. Apple Inc. is known for its strategies, creations, and trades of personal computers, computer electronics, and software. The Apple Corporation is one of the most profitable, and socially influential companies that ever existed (Kubilay, 2015). The…

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    Xiaomi Inc. is the world’s 4th largest producer of smartphone in the world after Samsung, Apple and Huawei with over 5000 employees worldwide (IDC, 2015). Xiaomi Inc. was established in 2010 and has it’s headquarter based in Beijing, China. As of December 2014, Xiaomi has achieved the status of the most valuable technology start-up in the world after it successfully secured US$1.1 billion investment with a company valuation of US$ 45 billion (Shih, 2014). Xiaomi has provided the market with…

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    Recommendations (1000 words) Moving forward Apple needs to focus on its relationships its customers (existing and new), if Apple is to remain competitive and address future expectations relating to growth (Rothearmal, 2017). The development of Apple’s corporate strategy moving forward needs to focus on the actions it takes to maintain and increase competitive advantage (Rothearmal, 2017), and must answer the following questions; - What range of products and services should the company focus on…

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    Customer Analysis The previous chapter defined apple musics customer segmentation, targeting and brand positioning. The next step is the customer analysis. When it comes to analyzing the customer it is important to determine the particular factors that have an influence on the consumer behavior and experience. Everything a customer senses pre, during and post purchasing a product or service, adds up as the customer brand experience. The brand addresses their target group through emotions,…

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    IOS versus Android Android and iOS are operating systems primarily used in mobile technology, such as in tablet, smartphones, iPad and more. Both operating systems are made by enormous companies Apple and Google. Apple produces the iOS operating system for iPhone, iPod, iPad and Apple TV, likewise Google makes the Android operating system for all kinds of smartphones and tablets that are compatible with the Android operating system. The two of them are quite popular and progressive. They…

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