Pale lager

Drinking culture refers to the societies and practices associated with the consumption of alcoholic beverages. In Western culture, the social functions of drinking alcohol have attained various myths formed around popular culture and its social dangers. Drinking has been an abundant part in everyday adult life and is a myth of a sedative elixir or a perilous poison. The myth that embodies this artifact is that driving under the influence of alcohol has seriously negative consequences for those…

Freedom Brewery In the city of Temecula there are currently 31 wineries with only five breweries. This leaves this region of Riverside County nearly untouched with any kind of microbreweries. Tourist in Temecula alone spent $537.7 million in 2007 with a majority of the tourist going to the wineries (Surowski, 2014). While the woman are drinking the wine, why not give the men something to look forward to as well. Having a microbrew to pair up with wine will help drive tourism with a larger…

Introduction and Goals Thwaites (Daniel) Plc is an independent family brewer, based in the north of England and founded in 1807 (www.danielthwaites.co.uk). The business is a Public Limited Company (Plc) listed on the ICAP Securities and Derivatives Exchange (ISDX) stock market. Thwaites is synonymous with real ales and bitters but also owns an estate of public houses (pubs) and traditional inns as well as a number of hotels with spa’s. The first analysis (Feb 2015) highlighted the…