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    referring to what we have studied last semester in ‘Marketing course’ a product mix or assortment can be defined as the set of all products and items that a particular seller can offer for sale, and it has a certain: width, length, depth and consistency. Google is considered as the largest search engine, was founded in 1998 by Larry Page and Sergey Brin, Ph.D students of Stanford University. In 2000, Google started to sell advertising by Google AdWords. In 2003, it launched Google AdSense,;…

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    Last year, a company called ‘Deep Mind’, which is a subsidiary company of Google majoring in the field of artificial intelligence, developed ‘AlphaGo’. There was a centennial Go battle between the machine and ‘Se Dol Lee’, a renowned Go player. In the world of sophisticated mental games like Go, it was not expected that calculating machines could compete with humans who are capable of thinking creatively, even if they can process information at an astonishing speed. However, to our shock,…

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    Search Engine Essay

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    The technology is improving rapidly. One of the most critical technologies is Internet, which is changed our life, and also the number of web pages increases every day, and many people think how to control information that is coming from The Internet. The search engine is one of the best solutions to manage the information on the Internet. The search engine is innovation, which helps users to search on the World Wide Web about any pages and also could assist people to explore any information on…

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    The Pay Per Click Model In this paper I will be examining the advertising product known as pay per click advertising. I will begin by defining the product model, then briefly look at the history of pay per click, by discussing how and when the concept was developed. I will continue by looking at the changes made to the model, its current state, and finally I will concider what the future holds for this type of advertising. Pay per click advertising is a product model that directs traffic to…

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    Video Library Using the internet can be very interesting and very rewarding. Upon using the internet one may go about it in various ways. You can search for many things and learn all the information that you want to about any subject. If one choose to keep track of useful information the may compile a video library for example: https://www.youtube.com/watch?v=EhT3co2qNAA Ushahidi This is a very good video to show the importance of the platform Ushahidi. It to understand not…

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    He cofounded Google Inc. He is currently CEO of Google. He invented well-known search ranking algorithm, “PageRank” [14]. Larry Page believes in innovation to grow further. Page urges his team members to believe in crazy ideas. He said in Google Faculty Summit 2009 that, “By tackling big ideas, that could really change the world; you attract incredibly smart…

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    1 INTRODUCTION The study of entrepreneurship spans a wide range of fields, however it is argued that no prevalent consensus of research regarding the definitions, the process of becoming an entrepreneur or the factors influencing the process, has been reached (Ehrmann, 2013). According to Shane (2003), prior research has tended to look at only part of entrepreneurial process and thus, a general theory on entrepreneurship has not been formed. The individual-opportunity nexus framework of Shane…

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    Larry Page Research Paper

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    Lawrence “Larry” Page was born on March 26th in East Lansing, Michigan. Larry’s father was a professor of computer science at Michigan State University, and also a pioneer in the field of artificial intelligence. Larry’s father supposedly gave him his first computer when he was just six years of age. Larry earned an undergraduate degree in engineering with a concentration in computer engineering at the University of Michigan, but later, Larry was admitted to the prestigious doctoral program in…

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    Jeff Bezos

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    Throughout history, men and women alike have wanted to be innovative. Whether it be changing the tide of technology, investigating the cause of a disease, or exploring efficient means of energy, humans have persevered to make other people’s lives easier. Technological advances can be viewed as intentional or accidental. Regardless of the status, they have altered the way we live. The creation of the smartphone has provided us with the ability to access information on-the-go. Youtube provides…

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    ETS Case Study

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    ETS does not fully utilize the power of its Brand and its unique position in the education business. One way to rectify this in the digital reality of 21st century would be to join the first generation of knowledge companies that provide content, analysis and solutions in the global information marketplace. As of this writing, there is no distinctive leader in the sphere of education solutions that would provide both general and specialized information pertaining to all aspects of education.…

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