In Porterfield’s model, we first assess threats to entry. This typically deals with barriers such as product differentiation and cost advantages independent of scale to name a couple. Threats that were prevalent amongst Wal-mart China included lack of economies of scale and government policies that hindered their expansion efforts originally. Low profit margins of 2% to 3% forced Wal-mart to increase the amount of product they produced in order to succeed in the long run. However, with Chinese…
When a food manufacturer wants to go global, it has to deal with cross-cultural differences since tastes and tradition are not homogeneous worldwide. Chocolate has been considered as an exotic product to Chinese consumers up until 1970’s. Therefore, Ferrero Group providing confectionery and chocolate brands has to deal with some issues regarding Chinese consumers tastes and food habits. However as consumers continue to adopt westernized consumption habits, the chocolate market in China is…
Abstract The paper analyses the competitiveness of Electrolux as a multinational corporation. There are reasons that make the company to be fit for competition with the local Chinese manufacturers of home appliances. The paper also discusses how Electrolux is influenced by the resource based view in its strategy. In view of Porters four generic strategies, Electrolux would be much safer with cost leadership strategy and differentiation. The company has shown leaning towards making itself…
4. Cultural Differences: Chinese vs. Western The biggest mistake you can make dealing with foreigners is to think that everybody in the world is the same as you are and also that they see and understand things the same way as you do! The Chinese name for their country is “Middle Kingdom” as in the old times they considered themselves the center of the world, and thousands of years of such thinking do not go wasted for a nation. The Chinese Concepts of Face and Harmony. The Chinese are…
In the begining of the story , Jing-mei's mother, Suyuan, has just died. "Her father asks Jing-mei to take her mother's place at the Joy Luck Club", which Jing-mei is nervous about doing. At the first meeting, her mother's best friends ("aunties") tell her that Suyuan's twin daughters have been located in China. The aunties give Jing-mei enough money for her and her father to meet the twins in Shanghai. Jing-mei is touched by this loyalty to her mother, but afraid of having to tell her…
There are a wide variety of food that are significant to Chinese New Year (CNY). The foods served on CNY is a combination of symbols and sumptuous flavours. The dishes served during CNY suggests wealth, luck and splendour by the way of their appearance or because they rhyme with certain auspicious Chinese words. Proportions are generous as customs dictates that one should not be stint at the festive table as abundance brings luck. (Moey, 2006, p. 10) Before I started writing, I interviewed two…
4. The Outdoor Leisure Participants (Demand) 4.1. The Consumer Economic analysis of the demand for a commodity normally takes as its starting point the relationship between the quantity demand, the price of the commodity and the income of the consumers. For outdoor leisure commodities, however, the resources available to the consumer are wider than simply his or her income. To enjoy leisure commodities consumers need time, and for some consumers the lack of availability of time is a bigger…
The article “Why Do Language Die?” by Noah Tesch reminds me a conversation that I had with a Cherokee when I visited a Cherokee preservation festival several years ago. The young man I have talked with had told me that they are demanded from the government to adapt the endangered Cherokee culture into their everyday lives, which include their younger generations to learn Cherokee languages along with English. Languages are not only a way to communicate, they also represent different cultural…
Media plays a very significant role in people’s everyday lives. Why media is so important in Chinese society? Perhaps the media can instruct each individual person of what is going on around the world, it is a very important role that help informs people about news, history, entertainment, music, and politics, which is used as a form of communication and obtaining knowledge from expertise. Certainly, most media are likely to provide accurate information to the people. Over the pass couples of…
Everybody born as a consumer, and consumerism is a word that as old as our modern civilization. On the other hand, it is also a derogatory term that is used to describe an uncontrolled buying and wasting behavior. A few days ago, one of my friends just ordered the newest IPhone, which is the IPhone7 that was released in the beginning of September, even though his IPhone6 works just fine. I can feel his gratification from his Facebook and twitter as he definitely wants to show his new toy, the…