Outlet store

• Promotion Strategies Singapore’s stressful working environment and fast living speed result in limited leisure time for Singaporeans to enjoy outside work or at home on the weekdays. In this case, mass media such as TV or radio may not perfectly match the target market. For a better market penetration, Kungfu should focus on specialized marketing channels instead of the traditional approaches.  Website or email advertising Based on the uniqueness of the Singaporean market, Kungfu could send…

invested in increasing the distribution outlets. Due to this increasing visibility of the brand it is difficult to perceive the brand as premium. This is evidenced by the Exhibit 3 which shows that the consumers are considering Arrow to be the most easily available brand but not as premium as Louis Phillipe or Van Heusen. Reducing the distribution and instead increasing the advertisement budget may increase the brand’s popularity. Also Arrow can work on changing the store layouts, so as to bring…

limits the market of possible consumers which the marketing plan will be targeted to. Promotional Strategy Two advertising materials which we will use are billboards and online advertisements. Billboards will be put up by the roads near retail outlets which will be carrying the Canada Goose line. Due to the very busy roads in China, many people passing by will see the billboards and be acknowledged of the new Canada Goose line in China. Online advertisements will be made to go on popular…

Wal-Mart Stores Wal-Mart Stores was founded in 1969 by Sam Walton and incorporated three years later in October. Its headquarters is located in Bentonville, Arkansas (Frank, 2006). It has about 11,000 stores spread out to over 27 countries. It operates in US and Puerto Rico as Walmart, in Japan as Seiyu, Best Price in India and Asda in the UK. It is wholly owned operational in Canada, Brazil and Argentina. It has more controlled subsidiaries in China, Chile, Mexico and Africa (Walmart, 2014).…

Nordstrom is an upscale family-run retailer store. Most of Nordstrom’s shoppers are wealthy individuals willing to pay whatever the price is for high-end products. Therefore, the company makes every effort to offer its customer with the finest merchandise selection, quality, and value. The store strives itself to sell a broad range of fashionable apparel, shoes and accessories to the whole family, embracing well-known brands such as UGG, Tom Ford, Longchamp among others. Besides carrying…

Uttarakhand. Chumbak was founded in 2010 as an idea for creating a range of fun souvenirs for India and Indians. It started with souvenirs stocked in multi brand outlets and with the success the company opened pop up stores throughout the country along with an online store. The latest strategy of the company is to open up flagship stores which will have various product lines that the company has to offer. Chumbak started with an initial investment of Rupees forty five lacks and since then…

Company Purpose: Under Armour was founded in 1996 by Kevin Plank from the basement of his grandmother’s house in Washington, D.C. In 1995, Plank, a college football player, had noticed that the T-shirts that he and his teammates wore underneath their pads were always drenched with sweat after games and practices. Plank thought “there has to be something better,” and started designing a new athletic T-shirt that would stay light during exercise, even at the hottest temperatures. After some…

sometimes designer for some of labels and brands of eyewear. Luxottica also owns numerous Large retail chains and store fronts; Sunglass Hut International, Apex by Sunglass Hut, LensCrafters, Pearle Vision, Sears Optical, Target Optical, OPSM, ILORI, EyeMed Vision Care, Optical Shop of Aspen, Laubman & Pank, GMO,…

consumers to shop online more frequently. According to Kotler, and Keller “apparel and accessories, consumer electronics, and computer hardware are the three fastest-growing categories” (p. 498). All of these items are found in Walmart brick-and-mortar stores. The decision to adapt towards e-commerce became clear when the world’s largest retailer experienced a decline in growth. Walmart’s competitor, Amazon, experienced a different flex in sales that year. The online retailer reported a 19.5% in…

Executive summary The report below provides an insight into the supermarket company, Sheng Siong Supermarket, a supermarket chain born and bred in Singapore with an analysis and evaluation emphasizing on its external environment. The report will also look into the analysis of its competitors and steps taken to attain an advantage over its competitions. A brief overview of the organisation will be identified, following its environment analysis using the PEST Analysis to state its key…