From the moment we become old enough to talk, we have a desire for more in our lives. To be filled with something we currently don’t have. Os Guinness, the author of “The Call” refers to this as a longing to find our higher purpose (Guinness). A desire to do something more for our lives, something that benefits society (Guinness). He refers to this as our call (Guinness). Both the authors Quentin Schultze and Os Guiness through their works “Here I Am” and “The Call” spend a great deal of time of answering and debating with us about what God’s call is. My personal belief of what our call from God is, falls somewhere in the middle of their two beliefs. As followers of Jesus Christ, our purpose is to love God, our neighbors, and to disciple to…
(40%) Diageo was formed from the merger of Grand Metropolitan plc and Guinness plc. Before the merge, both companies used little debt (based on the book D/E ratio and net debt to total capital in the table below) to finance themselves which helped them gain and maintain high credit rating (A and AA respectively). After the merge, Diageo wanted to take the same path by maintaining the interest coverage between 5 and 8 (through actions such as new debt issuance, share repurchase programs shown…
“Guinness:Wheelchair Basketball”, by director Noam Murra, incorporates all the sounds and emotions that show above. This commercial was released September 2013 on tvs everywhere across the country. The message of this commercial makes it clear that Guinness believes in the idea that friendship and great character qualities will help you live a better, peaceful life in the long run. To convey Guinnesses message across, Murra establishes ethos, exhibits word choice, and demonstrates pathos.…
Life has infinite meaning. As long as humans have existed, there is no one definite answer as to how one should live their lives. In various plays, novels, and passages, the meaning of life has been pondered upon by numerous authors, in a variety of different ways. In Thomas Hardy’s Tess of the D’Urbervilles, William Shakespeare’s King Lear, Book 4 of Genesis, and John Milton’s Book 9 of Paradise Lost, each of the principal characters undergo a pattern of seeking truth, entrapment, and…
This though does not mean because Apple is not using social media and they are making lots of profits, that companies like Samsung, who use social media effectively, should stop using it. They are both huge companies and by doing things their own way, they are both among the largest mobile phone companies. In my opinion, I think Apple Inc. should have at least one main account (maybe on Twitter, Facebook or Instagram) where it can communicate with its users, find out what they like best about a…
So what is Apple up to now? We all know that Apple’s most valuable technological innovation is the iPhone. This phone is beloved by almost all consumers and the envy of its competition. Recently, Apple announced its new iPhone 6s at its annual convention in California. Apple showcased new features such as, a new internal design, a more powerful front and back facing cameras, and an all-new 3D touch display. When comparing those new features to the iPhone 6 is it worth buying? Originally the…
A 16-year-old girl is rushed to the hospital on a Friday night in February, instead of her enjoying an evening with friends after a basketball game at school she is being rushed to a nearby hospital where later she would be pronounced dead. According to the MCSO they shooter was aiming towards a vehicle that the victim was in due to another person inside of the vehicle yelling gang slang out the window towards the shooter. It was later discovered this tragic incident was caused by rival “party…
The following paper evaluates the marketing and strategic commercial created by Apple to promote their latest product, the iPhones 6s. This papers plans on exploring the correlation between the actors chosen to display the phone and the desired intention of the Apple marketing team. The overall goal is to dissect each aspect and uncover the underlying message to the target audience. Instantly a black screen comes to life, various motion pictures scatter across the display. At first…
Amanda Amarain The Blackphone October 31, 2014 CSC 170 Adelphi University The Blackphone is a new ultra private smartphone that was manufactured with more security than any other phone. This new form of technology was made to keep your personal information on your smart phone as private as possible so that there will be no way your personal information will ever be hacked into or leaked anywhere. Not only does this smart phone let you keep your information private but it also lets…
The most essential strength of the iPhone 6 is that it is accessible and easy to use for first time smart phone owners. This smartphone is pretty self explanatory. Learning new devices takes time, but you can master the iPhone surprisingly quick. Its simple layout is what makes it user friendly and convenient. The apps on the home screen are given clear symbols and names for example: “contacts” “settings” and “photos”. iPhone also gives the ability to move apps to different pages on the home…