By now you’ve probably realized that if you want to be in the referral business, you must get into the event business. Why events? They are the quickest, most-powerful way to get people excited and talking about you. If you look at the recording and entertainment industries today, one of the largest profit centers is live events. World tours and back-to-back, sold-out events are the quickest way to generate buzz, word of mouth and sales. You must give your customers a reason to talk about you…