Organic matter

We considered what we had to offer in the Chianti region and also what values we were selling by promoting sustainability. Based on this market, we were most concerned with competition from organic and sustainable wineries that also offer accommodations. This is outlined in more detail in the SWOT analysis. Finally, after analyzing our strengths in relation to our competition, we developed an effective marketing mix and strategy to most effectively…

As a society we have seen more muckrakers emerge since Upton Sinclair than ever before. The Jungle was only the beginning of an exposé on the food industry that is still relevant today. Great writers and journalists continue to try and educate the public on just where their food is coming from. Michael Pollan presents the reader with his own work of food journalism in the form of Omnivore’s Dilemma, in which he defines industrial logic and how this idea motivates industry to produce the food we…

A recent visit to our Uruguay production facility, we identified that our processing methods may no longer satisfy the requirements of the “Organic” label on the Perfect Delight product. Perfect Delight Peanut Butter is a flagship product, which consequently accounts for 2/3s of our sales portfolio. The production modification occurred several months ago, and has improved the shelf stability of Perfect Delight, as well as reduced product cost. We regularly look develop our products, however…

CHAPTER 2 REVIEW OF LITERATURE 2.1 DEFINITIONS Organic crops Crops that are produced or practiced without using artificial chemicals, or crops that are produced by and from living things (Oxford, 2014). Organic agriculture produces products by using methods that don’t harm the environment but rather preserve it (USDA, 2015). Inorganic crops Crops that do not consist of or come from any living substances (Oxford, 2014). The use of artificial fertilizers and pesticides in production, solely…

First, Whole Foods Market claimed that they select and sell organic foods over chemical agriculture; however, their position starts to fade out because of high competition. When Whole Foods Market faces with new competitors from other grocer chains and organic farms have more choice to expand their products, it causes Whole Foods Market to set lower organic standard. Moreover, their conventional farmers can receive a higher ranking than organic grower by doing things such as setting up a…

From people not wanting to state their personal opinions on this topic, to these businesses being the creation of pollution, ending with people completely changing where they shop and buy their groceries. The fact of the matter is, this is a clear problem in America when these documentaries are creating social change in our society. If more people do not follow the movement of shopping at farmer’s markets and eating fast food a lot less the health problem with continue to…

As the sun's rays beat upon the farmers, grapes grew lusciously across the striped farmland. Standing as sentries, hills surrounded the farmland. Near the east side of the farmland, a small river snaked it’s way through the land, providing the juvenile grapes with its fresh water. This serene scene is nested within the town of Maple Creek, a town best known for its grapes. “The freshest types of grapes can be found here!” claims a sign that welcomes all newcomers. The town itself houses a…

Organic and healthy wholesome foods are the most common known description when it comes to Whole Foods Market. And if you have ever been to their stores it is more like entering into a museum of rows and rows of wholesome food. Wholesome food is not the only…

CropBox Just like growing your own produce in a backyard plot can reduce costs and provide fresh veggies for your household, having a farm to grow foodstuffs in the parking lot of a restaurant can provide the same. The only problem is, it’s completely impractical or even downright impossible—at least it used to be. Manufactured by Williamson Greenhouse, “CropBox” will allow any sized restaurant (or even a supermarket) to grow their own fresh produce, simultaneously lowering their costs while…

In chapter 5 of Organic Struggle, Obach examines the development of credibility for the organic movement and the ways in which it has spread into the mainstream of American life. Obach’s analysis gives credit for the of the growth of the organic movement to multiple forces which pushed it forward. In examining two different philosophies about the movement and what it should stand for, the tillers versus the spreaders, he examines different values which the movement is trying to achieve. Overall,…