1. Introduction The study of the internationalisation process of emerging market multinationals (EMNCs) has gained prominence in the last two decades, this is as a result of the economic growth and transformation witnessed among the emerging markets (EM) in the period. The internationalisation phenomena have resulted in a surge of interest from international business (IB) scholars (Athreye & Kapur, 2009; Hoskisson, Eden, Lau, & Wright, 2000; Hoskisson, Wright, Filatotchev, & Peng, 2013;…