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    When someone thinks of a bookstore, most people will say Barnes & Nobles. Barnes & Noble continues to lead in book sales even after 20 years. Although in recent years, Barnes & Noble is declining, because of their greater, more established competition, Amazon and Apple. When it comes to Amazon, Barnes & Noble is always slightly behind them. Amazon released their website 2 years before Barnes & Noble was able to release theirs. Amazon released their e-book, the Kindle, 2 years before Barnes &…

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    Security And Privacy Essay

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    Customer will feel safe if the data given is treated as confidential. 2.4.1.5 Privacy A good security occurs when the retailers able to control users information from being used by the unauthorized party. Privacy is also the main issues that affect online customer satisfaction. 2.4.1.6 Availability Availability means that the e-commerce site available to function…

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    Digital marketing is marketing that makes use of electronic devices (computers) such as computers, smartphones, cell phones, tablets and game consoles to engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks. Social Media Marketing is a component of digital marketing. Many organizations use a combination of traditional and digital marketing channels. The term 'digital marketing' was first used in…

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    strong relationship with their customers in the social media and other channels. • Amazing website that provide all the information the customers need about the company and also its provide information about monthly promotions and special offers. • Online ordering system that attract and satisfy more range of customers. Weaknesses: • Extra have few branches comparing it to its other competitors. • Lake in the social responsibility programs they have, and that could be considering as weakness…

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    Shopping Mall Essay

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    CHAPTER 2. LITERATURE REVIEW As described in chapter1, Introduction, the aim of this study is to analyze current situation of consumer behavior and culture, market situation based on geographic and demographic. Company in the market and to design strategic marketing plan for shopping mall business (retail management). This section will cover related theoretical framework for this study. In retail management, we need to talk about the shopping, shopping center, strategy and marketing, as…

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    Amazon Inventory Analysis

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    Introduction Amazon is established in the year 1995 and it is ranked as one of the best retail sites on the internet. Amazon took several measures to increase its revenue. It added several new products to its sites. Amazon was popular among its customers for shipping the goods within the estimated time, leading to satisfied customers, improved market share and repeat business. By the end of 2000 Amazon had 22.3 million registered users on its site. By 2003 Amazon became the biggest book, music…

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    Analysis Of Buyagift PLC

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    The website also has an online shopping feature that allows customers to purchase goods online, this web-based source of information is important for Buyagift so that they can reach new customers The Buyagift’s customer service department looks at complaints and can offer help to customers. This is usually a…

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    Ao Supply Chain

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    INTRODUCTION: The AO World is a specialist in kitchen supplies via online retailers. In 2000, it was established by John Roberts (the current CEO) established the company as an Appliance Online. It sold kitchen applies on behalf of Iceland, Next, House of Fraser, B&Q, and Iceland. In 2013, the company was rebranded as ao.com The mission and vision of ao.com is to be the highest growing brand online and it’s management department ensures that the finest price/value is to be presented to it’s…

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    when passing the highlights. Furthermore, there are staff on board that facilitate the guests way around in the city. City Sightseeing consists of 48 employees (Amsterdam, N/A). Reason for the research In today’s modern society the importance of online reviews in the purchasing behaviour has increased. More and more consumers are first looking at a products rating and reviews in order to determine its quality. This leads to them purchasing the product or not. In the tourism world it also plays…

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    Excellent Customer Service

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    There are many important aspects to running a truly successful home business online or from any other business location for that matter. One of the most important, but mostly overlooked is your customer service. Excellent customer service practices are a very essential ingredient to your business plan if your online business to survive and prosper. Poor customer service will wreck your home business. Some reasons why you should have great customer service One important thing that you should…

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