Online advertising

“Gucci is Going Gangbusters Online, Leaving Louis Vuitton in the Dust,” by Pamela Danziger discusses how Gucci was one of the most successful online retailers in 2017. At the beginning of 2017, Gucci’s web traffic more than doubled, and by the end of 2017, Gucci’s web traffic had well surpassed Louis Vuitton’s, who is their closest competitor online. Danziger interviews SimilarWeb’s (a digital marketing intelligence company) Liron Hakim-Bobrov, who explains how Gucci’s online success has been…

find Kinder Joy very quickly in the market. For examples, supermarkets, mini-markets, grocery stores, etc. Besides that, the brand also has its own company's website which is a one-brand site that allows customers to shop online. For example, nowadays people prefer to shop online and buy whenever they…

These Marketing Mistakes 5 marketing mistakes that will cost your company cash. Marketing is as old as time, from when Neanderthals were looking for new ways to trade with other cavemen, until today where we are still trying to come up with new advertising ideas. Not much has changed fundamentally with the actual concept of marketing in the last 300,000 years, though there are some that still cling to their primitive ways. Caveman aside, there is nothing basic or crude about the marketing of…

According to Smith (2000), regulation of deceptive and misleading online advertisements “can be done through the use of screening software or through measures which require Internet Service Providers to monitor the material being publicized on their networks,” as well as through criminalization of intentional misleading…

In today's current Do-It-Yourself market, Home Depot is still leading over Lowes because of the online market push Home Depot has in place. A quick view of their online website shows how Home Depot appeals to the female audience, something marketing wise Lowes have yet to figure out. Or maybe, it is too late for Lowes to push the appeal of their store prices, products, and service to the female consumer. Home Depot has even went that extra mile of redesigning its stores to appeal more to women…

Company Strategy Report: Old Spice Background The reason why Old Spice is an interesting case for this report is that is it not only a bright case of use of digital marketing, particularly social media, but it is also a example of a brand with a clear and great challenge: reposition itself for a new generation. Old Spice was created in 1934 and acquired by P&G in 1990, with the company looking to capture the young male personal care market. What started with just deodorants is now a full range…

Snapchat going to chose to feature on their sponsored lenses? And the second question is will companies pay for this one-day feature in which Snapchat will create a lens for the specific company? Right now Snapchat’s revenue stream is coming from Advertising and a part of the phone application called Snap Cash. Company Strengths Snapchat has an extremely large and diverse user base, which focuses on Millennials. This is a huge strength in the company because they have direct access to the most…

To coordinate marketing communication, there are four parts. 1.) The planning and execution of diverse communication tools, for instance, advertising, sales promotion, public relations, and direct mail, 2.) Assign the role of communications to one individual, 3.) Makes sure that the numerous factors of a communication program consist of objectives, such as strengthening the positioning strategy or attracting to a certain advantage, and 4.) Placing attention on a key communication message. Each…

Noosh is a commercial company, that offers dynamic and creative video contents to advertising agencies. The owner wanted a different company brand, apart from their current production company “River Film”. River Film creates and develops films, initially specialized in films for the property and development sector, but now they work across a variety of sectors and industries (River Film, 2016) According to the business director (Alastair Young), River Film is a business to business…

an advertisement contest for the Alzheimer’s Association. The key stakeholders involved in this activity are Alzheimer’s Association, National Institute of Health, YouTube, participants of the contest, and the team organising this event. The ‘Advertising for Alzheimer’s’ campaign for the Alzheimer’s Association was proposed in order to raise funds required for the research work carried out by the Association. Participants are encouraged to submit videos which will exclusively highlight the work…