Ole Kirk Christiansen

their enjoyment. The original founder of Lego group was Ole Kirk Christiansen, who started making wooden toys in the Danish town of Billund. He emphasized the motto which is “Only the best is good enough”. This motto were still use todays. He derives his company from the Danish words which is Leg godt. Leg godt means play well which created from Latin. In 1958, the founder of Lego group Ole Kirk Kristiansen died. Godftred the son of Ole Kirk Kristiansen had being working alongside his dad for…

Since 1958, over 400 Billion Lego bricks have been produced. As I look back my childhood, I can recall so many splendid toys that I had. One toy that stuck out to me that I thoroughly enjoyed was a massive set of Legos. The possibilities were always endless, I could create anything that came to mind. Similarly, to the ideas touched on by two writings; Maria Edgeworth’s “Toys” and Roland Barthes’ “Toys,” the Legos were wonderful toys to utilize because of the way they were able to engage a child…

Purpose After a decade-long slump, Lego has rebuilt itself into a global giant. This paper forms a review of the literature associated to the history of Lego, its purpose is to develop a grounded account of the approach and actions employed in the transferral of leadership which ultimately led to the success enjoyed by the organization today. An interrogation of the organisations leadership turnaround strategy will expose common leadership failures, in turn providing solutions to the problem…