Off-label use

The way that fashion, fitness, and marketing influences our society fascinates me; I am constantly looking at how to influence current and future trends through multiple channels. Having many successes under my belt, I have come to realize that one of the keys to my success has been the solid marketing foundation I received from the Fashion Institute of Technology (FIT). After earning my Associates in Applied Science for Advertising & Marketing Communications from this illustrious program, I…

This became a problem for major music companies like Mercury. Major companies were use to controlling what was popular in music, and their prejudice often interfered in their judgment. Anything that was associated with blacks or lower class citizens was considered bad music in their eyes, and only things that were associated with upper…

Music’s Influence on the Progression of Society “Times were changing. Clothes were changing. Morals were changing. We went from romantic loves songs like I used to do to rock 'n roll. Now that has changed to rap. So, there's always a new generation with new music.” Bobby Viton. The roaring 20’s, jazz music, the 30’s, swing music, the 70’s, disco. Society goes through phases, constantly changing and growing, this also happens to be the case with music. It can be argued that music is the…

Should musicians change their tune? This question is a controversial question asked my hundreds of people all around the world. Times are changing. The way people would market their music in the past in completely different than how it's marketed now. In today's times we access music on our smartphones rather than buying a physical copy. Having direct access is much simpler than buying a CD. The appeal of being able to take our music with us anywhere we go excites today's generations. We…

Yes, that's how it is! Royalty free music refers to music from a production music library that is licensed for a one-time free. It means that the purchaser has to pay for the music license only one time and then he or she can use it for as long as it is required. The use of royalty free music is quite popular as it does not involve the need to pay royalties or license fee every time it is utilized. Owing to the concept of 'one-time fee', royalty free music has become a hit among the masses. Be…

Since I desire to become a music supervisor for films, my music knowledge will beneficial to my employers and the audience I intend to reach. It is absolutely crucial for a music supervisor to know various artists and albums. The customer’s most important need is to have magnificent, artistic films available for their viewing to fulfill their creative needs. Music is a crucial aspect of any film; therefore, my knowledge will clearly enhance any movie. As my audience will be creative, my talent…

an artist that plays at a local coffee shop, perform songs in front of an audience quite often. Many of the more famous artists tend to stick with a set list of songs that they have recorded when performing at their concerts, but some like to stray off and perform covers to songs that were written and or recorded by a different artist. There are innumerous amounts of cover bands and tribute artists that focus entirely on remaking songs from other artist into their own piece of art. This is…

restart the cycle (Wikstrom 87). Most music labels “try to improve the media presence through various marketing and licensing activities (Wikstrom 87). One of the major effects on the media presence is audience action. “The links that connect media presence, audience reach, audience approval, and audience action constitute a reinforcing feedback loop that plays a crucial role in the music industry dynamics” (Wikstrom 88). If the loop works the music label can only move…

CEO of Warner Records, I must be able to use the recourses of the Warner Music Group and it's connection with Warner Bros Pictures effectively and flexibly, and seek opportunity to develop the international market. The company focused on music publishing and the broader entertainment industry, but I believe artists nowadays will want more than that. Warner Records hold a whole lot of catalog from the old days when music production costs were high and labels guard the pass between the artist…

determine its ranking (Molanphy). In 2013, music video plays from YouTube and Vevo were factored into the entire percentage of streaming (Molanphy). Both of Billboard’s On-Demand chart and Streaming chart go into the Hot 100 chart and the Hot 100 chart uses the same stats as Billboard’s Summer Songs chart (Molanphy). With streaming services, people can buy a subscription and listen to any song whenever he or she chooses.…