Oaxaca

Corn is fundamental to many diets it is used in the morning and is the first thing that many people eat in the form of cereal. Corn can be seen as engrained in certain activities and events such as BBQs, where it is consumed on the cob and when going to the movie theatre through popcorn which is another form of corn that expands from the kernel as pressure builds it puffs up when heated. It is also part of cultural foods, Mexican food is majorly made of corn that are used in various ways such as…

day there is only one competitor in the Mexican market, but it is not organic certified and does not have our added values, mainly the Fair Trade we plan to achieve in order to promote sustainable livelihoods within the indigenous communities from Oaxaca, México. According to the SWOT analysis, there are some weaknesses and strengths not only because of the brand new product and its introduction to…

Revised April 7, 2003 Starbucks Corporation: Competing in a Global Market Starbucks Corporation is a Seattle, Washington-based coffee company. It buys, roasts, and sells whole bean specialty coffees and coffee drinks through an international chain of retail outlets. From its beginnings as a seller of packaged, premium specialty coffees, Starbucks has evolved into a firm known for its coffeehouses, where people can purchase beverages and food items as well as packaged whole bean and ground…