Nylon

caught. "Did I believe it? No. Who really could?" Knight’s arrest, rather than eliminating disbelief, only enhanced it. The truth was stranger than the myth. One man had actually lived in the woods of Maine for twenty-seven years, in an unheated nylon tent. Winters in Maine are long and intensely cold: a wet, windy cold, the worst kind of cold. A week of winter camping is an impressive achievement. An entire season is practically unheard of. Though hermits have been documented for thousands of…

CHAPTER-1 INTRODUCTION Concrete a manmade material widely and greatly used in construction Industry. This concrete is a mixture of adequate proportion of cement, water and aggregate. Hardening (or) strength of this material is obtained by the chemical action between water and cement. As the time increases the stronger it grows (i.e strength of concrete is directly proportion to its age).The durability, strength, versatility and other characteristics of concrete depends upon the properties and…

"Well, use your head, son," he said, smiling. Which really meant, "That's all I'm going to tell you," or "I don't know the answer, so don't embarrass me." A Partnership Is Formed The next morning, I told my best friend, Mike, what my dad had said. As best I could tell, Mike and I were the only poor kids in this school. Mike was like me in that he was in this school by a twist of fate. Someone had drawn a jog in the line for the school district, and we wound up in school with the rich kids. We…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…

Benefits of direct marketing: Buyers • Home shopping- fun, convenient and hassle free, time saving, larger variety. • Comparative shopping possible- browsing through online catalogues. • Somebody else other than buyer can order goods. • Business customers- learn about new products & services- time saved in meeting sales people. Sellers • Buy mailing lists- any group : left handed, overweight, millionaires • Personalize and customize the messages- build continuous relationship with…