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STATEMENT OF FACTS The plaintiff, Adrianna Estrada (“Estrada”) filed a complaint against the defendant, Wide Open Spaces Entertainment (“Open Spaces”) who own and operate (“The Continental”), an Austin, Texas Nightclub where Estrada used to be employed. Estrada claims that Rand E. Travis (“Travis”), manager of The Continental, discharged her in retaliation to a workers’ compensation claim. Estrada, a resident of Austin, makes a living singing and performing for local audiences. Specifically…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…