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    Apple was founded by Steve Jobs and Steve Wozniak in 1976. Jobs transformed Apple from a company close to bankruptcy, to one of the most profitable companies in the world. Apple has continued to have a great performance over the past decade, due to its competitive advantages. One major advantage that has helped Apple is its customer loyalty. Apple has created a well-established brand and is known for its easy to use products with a sleek design. Customers have loved the design of Apple’s…

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    SWOT Analysis: Apple IPhone: 1. Strengths: Apple is a brand in the field of Smartphones. It is known for its innovative products and has created a niche for itself over the years. The following are the strengths for Apple: a. Brand: Apple invests a lot of money to create brand awareness and it creates a very strong demand for IPhones. Over the years Apple has created a space as a brand which comes with the most innovative product. Apple uses its advertising to maintain that image in the eyes of…

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    What is Steve Jobs’ role in Apple’s strategic management? 1. Steve Jobs managed its intellectual capital which play as the role of the spirit of Apple products. An important aspect that relates the leadership to strategic management of an organization is the intellectual capital. For him managing the intellectual capital involved the capability to give proper direction to knowledge absorbed in the organization. So that create innovative ideas and evolution of these ideas into final products.…

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    Gke Task 1

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    Task one Question 1.1 – Answer: Goods: - iPhone Customer’s needs: We all know that iPhone is worldwide brand. If we talk about the needs of the customers we all know that in this technology era people love to use new features and iPhone provide one of the important feature of multi-touch technology (So Where do You Put These Things?, n.d) which let user to control everything using only their fingers. Customer’s wants: Sometime consumers want to hide some applications, important papers,…

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    La première’s core customer value is to create the most luxury phone in the smartphone industry, which can symbolise our customer’s reputable status and successful image. 7.1.2 Actual Product Features 1. Casing For the casing, 24k gold will be used. Gold is a symbol of wealth and prosperous, thus giving users with a premium feel. Decoration For decoration, it is up to the client to select on the types of diamonds and Crystals. The design of the decoration will be unique as it will be designed…

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    Corporate transparency Opening case study: Apple In the early 1970s, Xerox developed world-changing computer technology, as well as the mouse and the graphical user interface. (Modern GUIs include Microsoft Windows and Mac OS X.) One of the devices was called the Xerox Alto, a desktop personal computer that Xerox never concerned to market. A decade later, several Apple employees, including Steve Jobs, visited the Xerox PARC research and development capability for three days in exchange for $1…

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    Flamboyanz Case Analysis

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    Flamboyanz is a worldwide service for present Outsourcing, technology, Origination and develops the application completely for a mobiles company and also for many private companies and the headquarter of the company is located in Bangalore, which is the Silicon Valley of an India. It is a traditional$technology facilities for the reputed company and many user Mobile Apps Expert delivering State-Of-The-Art apps in Android, iPhone, ipad and Windows Mobiles to any complexity of clients globally.…

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    Aveeno Absolutely Ageless Restorative Night Cream "Want to look younger, longer?" According to the September 2016 advertisement Aveeno Absolutely Ageless Restorative Night Cream claims that blackberry complex will provide you with natural younger looking results in just one week. This advertisement captures the radiance of Jennifer Aniston's natural younger looking skin as she is positioned upright on elegant white upholstery. The dark navy star filled moonlit sky gleaming in the background…

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    Abstract Report presents competitive advantages of Apple since Steve Jobs was back to the company. We believe that Apple has several competitive advantages including sustainable competitive advantages. Basing on value chain report presents list of company’s advantages in every department. Our analysis show that the most important advantages of Apple are vertical integration of company from design to purchasing that leads to high quality, superior design that creates products that meet…

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    Apple And Microsoft

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    offerings which is very attractive added by high quality made all the products a success. The success story starts with the introduction of iPod, portable music player. The success of iPod has made Steve Jobs to introduce iPhone, a smart phone runs on Apple OS. The company was the first to launch highly advanced sophisticated mobile phones, called smart phones. (Isaacson, 2011). The introduction of iPhone has changed the entire mobile phone market and with the introduction of full touch has made…

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