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“Taylor vs. Treadmill” was an advertisement developed by Apple to promote its new music feature called Apple Music. The advertisement was released by the company in April 2016. The advertisement features star singer Taylor Swift getting ready to run on the treadmill while listening to Apple Music. As Taylor Swift begins to run, she also begins to sing and dance obnoxiously to “Jumpman” by Drake. As she continues to run she becomes distracted by the song being played and her singing. Swift then…

Introduction Nokia is a Finnish multinational communications and information technology company. It is a leader in the fields of network infrastructure, location-based technologies and advanced technologies. Headquartered in Espoo, Finland, and with operations around the world, Nokia invests in the technologies of the future. Nokia is a public limited-liability company listed on the Helsinki Stock Exchange and New York Stock Exchange. It is the world's 274th-largest company measured by 2013…

Discussion and Recommendations Discuss advantages and disadvantages of its business practices The advantage of Apple Inc. having its own operating system is they own the whole algorithm from hardware to software so this is considered as the most secure OS (Genes, n.d.). However, if anything goes wrong with the operating system, worry not as Apple has it recall switch which is the App Store. Furthermore, it is simpler for Apple Inc. to distribute the latest update to their customers (Snelling,…

Arlo pro vs Arlo pro 2: About Arlo Pro: Arlo is the world's first and only smart security camera along with audio which is 100 % Wireless, high definition, rechargeable, weatherproof, and also a wide viewing angle. The special Arlo Pro smart security cameras are proofs of this well-known entrusted brand. These cameras come with high definition technology and is widely made use of in the protection of homes, families, business and enterprise establishments and valuables. It is a great…

1. Introduction Apple Inc. has been successful in launching iPhone which is the most innovative and trendy device in smartphone markets. Due to its high quality and strong brand image, it is difficult for competitors to gain its customers’ royalty. In India, the second largest phone market of the world, is also the potential market for Apple. Due to its premium price and the niche market in India, Apple Inc. has faced the challenge to gain market share from other companies that provide more…

electronics. The best-known hardware products are the Mac line of computers, iPod media player, iPad tablet computer, and iPhone smartphone. They also got online services which are iCloud, iTunes Store, and App Store. Apple's consumer software includes OS X and iOS operating systems, the iTunes media browser, the Safari web browser, and the iLife and iWork creativity and productivity suites. Apple’s first product was Apple I, it was exceedingly different from the Apple products of today. Apple…

Are mistakes really a bad thing or rather something that’s helpful? In medusa and the snail, a book by Lewis Thomas, he claims that mistakes are the base of human thought and that trial and error is actually a good thing not a bad thing. In the article he says, “ We learn, as they say, by “trial and error.” (Line 10) Learning is the base of human curiosity and this human curiosity got us to the technology and information that we have today. None of that would've happened if we didn't have…

I debated whether I would dub Plant Nanny as my favorite app, but after a long, hard debate with myself, I came to the conclusion that it was in fact Duolingo. Yes, Plant Nanny has been downloaded over 1,000,000 times, but perhaps that’s because it’s easy to lose motivation when it comes to self-improvement, and so people naturally download and delete the app within a few days, only to redownload it when they are looking for a health kick and then delete it again. However, I definitely did…

Apple's "most personal device yet" is soon to be released. Online tech news sites are buzzing with assumptions and predictions on the Apple Watch since the release date is coming up fast. On April 24, the long wait of customers who have pre-ordered this revolutionary gadget will end. The first orders are supposed to arrive within the week, although stores will not be offering the item until June or July. This piece of technology will be available in selected countries, which are Australia, Hong…

Analysis of the Mac Vs. PC Ad Campaign As computers were first gaining popularity, companies tried to hook customers by using unique marketing tactics. Soon, years went by and technologies continued to progress to a point at which companies spent millions on actively trying to promote their products. In 2006, the company, Apple, established an ad campaign titled Mac vs. PC which quickly grew more admirable by strategically using rhetorical fallacies and genuine story lines. Fans then began…