Norman Rockwell

The North American Märchen arrived on the shores of America in multiple families and was spread from generation to generation and from community to community as the families spread out and migrated. Debates may exist whether North American Märchen migrated from the Appalachians to the Ozarks or if European settlers into the Ozarks brought the Märchen with them from Europe. Margaret Read McDonald, noted folklorist and lifetime children’s librarian shares the history of the Ozarks with the…

Marketing Coca-Cola There is a distinct difference between days of old and modern times in the beverage industry. The Coke of today is not our founder’s Coke and it cannot afford to be. The Norman Rockwell days of Coca-Cola are gone, but Coke must not forget that the ethics of that era should be retained within the company’s core values. In order for Coke to stay ahead, and in order to regain control of the majority portion of the beverage market, Coke to step back and reevaluate the company,…

The United States of America became affected in the Second World War after the Japanese attack of Pearl Harbour in 1941. Even though the society had had anti-war attitude since the First World War, Roosevelt recognised the needs for intervention. This vital decision has significantly changed the lives of every citizen. Whether it was abroad or on the home front, each American individual was urged by the government to contribute to the war effort. Because of the protracted war most of the young…

The Importance Of Farming Frankie found a tall thicket of wheat to hide himself in while he threw up. His spine quivered like the Tacoma Narrows, about to collapse, as he bent over to release what had built up within himself. He took off his hat, sat down next to the newly-created puddle, and wept. He heard someone walk by, crushing crops as they made a trail. They didn 't notice him, and in that moment he felt thankful for his crops. It was the closest thing to happiness he had felt in the…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…