Nonprobability sampling

Data was acquired as to which brand of music, or radio format, is most appealing to college students, such as alternative, rock, country, R&B, etc. Also, data was collected regarding the basic needs of the students as well as the distances they wished to travel to acquire their needs. Other gatherings included the desired radio format, amount of interest in the radio, impact of personalities, and several shopping tastes the student has. Analysis of the location of the target, how…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…